Queen of Beers
Ok, so I was taking the red-line subway home last night and the train I was on had advertisments from only one company (normally there trains are filled with various advertisers and public service announcements). I usually only see this happen during big events, like when Nike takes over the entire subway system during the Boston Marathon.
Anyway, this whole train was filled with advertisements for a new Budwesier product. From what I could tell, this product was called Be. Actually, the “B” is the capital B from the word Budweiser. The “e” was raised like an exponent – kind of like 3-squared), or in this case B to the e’th power). But as I viewed the advertisement more carefully, this new product is apparently a beer that also has caffeine and, gasp, ginseng! What the hell? That’s the gayest thing I’ve heard in a long time.
When I think of Budweiser, I think of football and pizza. I imagine beer-bellied men with the top button of their pants un-done watching TV on a Lazy-Boy. I don’t imagine people seeking a mix of a light buzz and ginseng…for health!
I tried looking at the Budweiser website but couldn’t find any reference to this product. I don’t know…but I’m sensing that Budweiser is going to have New Coke or Pepsi Clear on their hands.
In other news, the only non-Italian resturant in my neighborhood has apparently closed down! I can’t say I’m surprised. Matt and I used to go there fairly often and more often than not, we’d be the only customers. In fact, the most crowded we’ve ever seen it was one other couple at another table. We just assumed they made their money in deliveries.
Apparently not.
Perhaps they’re just remodeling? I don’t know. It was there yesterday, but when I walked by this morning (despite the big painted letters on the windows spelling “O-P-E-N”), the interior was already torn apart. Sadness. I suppose this is my first negative thing so far in the new year.
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Perhaps we Bostonians are the test market for this new B^e beer thing. Maybe they figure if we don’t like it, nobody will :D.
B^e? (And thank you to Erica for making clear the best way to type that, because I was at a loss -) Ah – just say no? Yecch.
I’m not so sure about that “Yecch.” Given that standard American beer is a weak parody of the real thing, a shot of ginseng could add some much-needed taste interest. And given the huge amount of drinking and driving that goes on in this country, the caffeine can only help. They won’t be any more sober but at least they won’t fall asleep at the wheel.
maybe this is a first pivotal step in marketing beer as a Health Food? it may be bud’s response to losing a bit of their market to Red Bull over the past couple of years. i cant stand the stuff (beer or red bull). but red bull and vodka, winner!
As a pharmacist I don’t like it.
Will you tell them that Karl?
Ginseng may improve the overall taste interest of the American …what’d you call it – weak parody of real beer, but as I think beer overall tastes horrid, it wouldn’t matter what they do to it – I’m not loving it. I stand by my yecch, however unpopular.
Budweiser supports Republicans. So screw them and their ginseng.
Who even bothers with American beer anyway?
I’ll stick by Karyn on this one. I’ve never been a beer drinker, and I never will be. Now rum is a different story…but beer? No.
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