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It’s a big ask

Language Log
talks about the usage of ask as a noun. I didn’t realize that ask
could be used as a noun myself. It feels weird to hear it but supposedly
Kerry used it in a speech during a campaign in Missouri.

Here’s the excerpt:

I’m asking you to trust our nation, our history, the world, your families, in my hands. And I understand that it’s a big ask. And it’s a tough judgment you have to make.

Go read the Language Log Post yourself for why this might be just a
case of variation and not incorrect usage

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