In his article, Building a Winner, available at www.legalsales.org, John O. Cunningham provides a rundown of what law firms can learn from the marketing and sales efforts of the Boston Celtics. Rich Gotham, president of the Celtics, was a featured …
From Worst to First: Sales and Marketing Lessons from the Boston Celtics Read more »
Kevin O’Keefe over at Real Lawyers Have Blogs, has more to say on the topic of lawyers and social media — mostly that lawyers use of LinkedIn is becoming an avalanche… check it out. Related post: MySpace for Lawyers?
Not that this town “needed” a parade, but getting one in a particular shade of Green was especially inspiring and gratifying to anyone who believes that true teamwork trumps a loose collection of individual talent. See related post: Sales and …
The latest article on Legal Marketing Reader by John O. Cunningham is Law Firm Change Agents: Do You Have What It Takes? In it he summarizes a presentation by organizational change expert Jake Julia given at the recent Legal Sales …
I just read this post over on Charles Green’s Trust Matters (a blog I keep up with via Legal Marketing Reader): Hey! Your Company Just Turned Into a Supply Chain! Green describes how to rethink the way we do business, …
Below are links to some of the best advice I have posted on this blog. As mentioned on the About page, I am a curious student of law firm marketing, and what I learn out there, I share here on …
Two legal services business development pros, Beth Cuzzone and Catherine MacDonagh, authors of the book, The Law Firm Associate’s Guide to Personal Marketing and Selling Skills, offer up a free chapter and this valuable PDF planning tool: Individual Lawyer’s Business …
Boston bloggers gathered last night to welcome to town Kevin O’Keefe, the Godfather of Law Blogging. Kevin is the president and founder of the attorney blogging platform Lexblog, Inc. He’s here in Boston to present at LMA New England’s luncheon …
Rich Gotham, president of the Boston Celtics, will be a keynote speaker at the Legal Sales and Service Organization’s (LSSO) 2008 RainDance Conference in Boston, May 6-8, at the Hilton Boston Logan Airport Hotel. He will describe how a sales-driven …
I’m noticing a lot of hits to this blog for queries related to “legal services trends for 2008,” because of these two previous posts: Summary of Law Firm Marketing Trends, 30 Years After Bates v. Arizona Legal Services Trends 2007-2008 …
A Digest of Legal Services Trends for 2008 (updated) Read more »
Just a quick pointer to this article found on the New York Times most e-mailed articles list in case you missed it: Who’s Cuddly Now? Law Firms. It covers trends in flex-time, the billable hour, and work/lifestyle at law firms …
Lisa Van Der Pool of the Boston Business Journal adds to the discussion of law firm naming and branding with this article in the January 11-17, 2008 issue: The legal name game. Says the article, “brand awareness is a top …
With all the talk about social networks, law firm marketers and attorneys are wondering, “Should I have a MySpace page?” Such was a flurry of activity on the Legal Marketing Association List-serv this past week where most legal marketers poo-pooed …
I received an e-mail from Patrick McKenna, a long-time professional services consultant with Edge International, kindly informing me of his most recent blog post (dated December 30, 2007) titled, The ABA, Shamefully Does Not Practice Diversity. In it he criticizes …
Non-Lawyers Bring Innovation to the Table. Really. Read more »
Clients have been asking a lot recently about what other firms are doing regarding Martindale-Hubbell listings. The cost seems steep to most firms especially when you compare the click-throughs that come from the directory to those coming from other sources …
What’s the Value of Martindale in a Google-centric World? Read more »
One of the most valuable blogs for law firm business development — that I would recommend to attorneys as well as marketers — is InHouse Rants (with the tagline, “The frustrated in-house lawyer blog”) as it provides a glimpse into …
What Your Client Won’t Tell You… But This Guy Just Did Read more »
David Bario, in The American Lawyer, writes more on the legal services market forecast for 2008 in Am Law 200 Managing Partners Issue Fog Advisory for 2008. “This year… a substantial number of firm leaders admit to being uneasy about …
Here’s my first post from my notes on this week’s Legal Marketing Association – New England Conference in Boston. Legal Spending Is Slowing “Large companies are starting to pull back on some of the money spent on outside counsel,” said …
Sheri Qualters of The National Law Journal has a piece on Law.com’s Small Firm Business pages that nicely profiles Peabody Arnold’s success in downsizing and subsequent repositioning with a strict focus on defense work, primarily for insurance companies. Check it …
As I was rereading my post (below) on law firm marketing trends, it struck me that bullet number 2 (De-equitization is happening to lawyers who don’t have books of business), makes law firm marketing and business development relevant to all …