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Author: Amy Campbell

Law Firms, Are You Taking Advantage of Linkedin Company Pages?

Social media platforms are constantly evolving, and just when you think you’ve figured it all out, a new feature or new layout comes along, that makes you feel like a beginner all over again. For example, did you know that

Posted in Law Firm Marketing, New Media / Internet

Boston-area Law Firm Interest in Twitter Growing

About a year ago I conducted a review of the Largest 100 law firms in Massachusetts (as compiled by the Boston Business Journal) to see how many firms had created (or at least claimed) a firm-branded Twitter account. One year

Posted in Law Firm Marketing, New Media / Internet

Still Afraid of Social Media in 2011?

This startling and educational video, Social Media Revolution, from Socialnomics has been around a while, but I didn’t realize the data had been updated (as of May 2010) again in 2011. If you haven’t already seen it, check it out. It

Posted in Law Firm Marketing, Marketing, New Media / Internet

Did You Get an E-mail from China Regarding Your Domain Name?

As webmaster for several law firm web sites, I have received this e-mail several times stating that a version of [my client’s] domain name is being registered in China and that if the firm wants to protect its domain and

Posted in Law Firm Marketing

Linkedin for Lawyers: 10 Ways to Optimize Your Profile

I have taken the most practical points from my Intro to Social Media presentation that I have given at several law firms and turned them into a step-by-step guide to getting the most out of your Linkedin profile. While written

Posted in Law Firm Marketing

My Moving Experience – Or, What I Learned on My Summer Vacation

I’ve been quiet on the blogging and social media front recently as I have been busy with purchasing a condo, getting financing in the post-financial crisis world, and then packing, moving, settling in — all during a killer rash of

Posted in Law Firm Marketing Tagged with:

Making the Case for a Firm-Branded Twitter Presence

A recent analysis (by me) of the largest 100 law firms in the Boston area (as compiled by the Boston Business Journal) revealed that merely 15% of law firms have taken steps to set up a firm-branded Twitter account, and

Posted in Law Firm Marketing, Marketing, New Media / Internet

Following the LMA National Conference via Attendee Twitter Posts

The Legal Marketing Association National Conference in Denver is all a-buzz with attendees “tweeting” tips, comments, reactions and shout-outs. (I wonder if anyone is paying full attention). The phenomenon has produced, I believe from one Twitter user’s report, over 10,000

Posted in Law Firm Marketing Tagged with: ,

The Best Advice That Law Firms Rarely Follow

Jeffrey Miller and Jill Kohn‘s article, The Top Five Reasons Why Clients Leave and How You Can Prevent It over on the LawMarketing Portal is a worthwhile read for anyone providing professional services. It’s a stark reminder of the mantra,

Posted in Law Firm Marketing

So Begins My 10th Year of Blogging!

Somehow I became aware of the fact that this month marks my 9th anniversary as a blogger. I’ve learned a lot along the way, and I’ve shared a lot of it here. Anyhow, I think it is a milestone worth

Posted in General, New Media / Internet

The Benefits of Blogging, Explained

Back at the start of the holidays I was interviewed for and quoted in an article on attorney blogging that ran in the Boston Business Journal and The article was titled Blogged down or Legal Nightmare depending on which

Posted in Law Firm Marketing, New Media / Internet

Social Media — A Definition

I’ve been doing an “Introduction to Social Media for Attorney Marketing” luncheon seminar, and one thing that people have told me they really appreciate is that I start out by giving a definition of social media. We can’t seem to

Posted in Law Firm Marketing, Marketing, New Media / Internet

Discussion of Attorney Advertising and Ethics in Light of Web 2.0

Over at the Lawyerist is a good post discussing the implications of attorney advertising rules and ethics guidelines in light of new web technologies such as Linkedin. There don’t seem to be any clear answers, but some important things to

Posted in Law Firm Marketing, New Media / Internet

Twitter 101: Twitter Is For Listening

I’ve been dabbling in Twitter for the past year trying to evaluate it for use by attorneys for marketing purposes, as well as for my own curiosity. Initially, I was skeptical as it seemed to be dominated by self-promoting “shouters”

Posted in Law Firm Marketing, New Media / Internet

What This Blog Is About

Here’s a visual representation (or tag cloud) of what this blog is about. It was created using, a tag cloud generator. It works with any web page URL or you can input your own text. Try it. It’s fun.

Posted in General

Alternative Fees Beat: Who Is Doing It? and How?

This is just a quick pointer to Jim Hassett’s blog, Legal Business Development, where he has released the initial findings from his survey of AmLaw 100 firms on alternative billing arrangements. There’s been lots of talk about alternative fees, but

Posted in Law Firm Marketing

The New Marketing Is the Old Marketing — Just Different Tools

Social media and new technologies are disrupting the marketing world, and yet the basics of selling professional services still start with building awareness. People buy from people that they know, like and trust. This video has been making the rounds,

Posted in Law Firm Marketing

Social Media for Attorney Marketing: Recommended Reading

I just gave a presentation on Introduction to Social Media for Attorney Marketing, and these are the recommended reading links I offered for further exploration (with brief notes on why I included each link). They are posted here for those

Posted in Law Firm Marketing, New Media / Internet

Legal Marketing Lessons from the Recession

Law360 has compiled an 80-page white paper on lessons for law firms from the financial crisis. One section is devoted to business development that outlines creative approaches that are on-target for readers of this blog. Here’s a look at the

Posted in Law Firm Marketing

Marketing Legal Services the Free Way

The ever-thoughtful and social-media-savvy Doug Cornelius has a great blog post, Free and Law Firms, commenting on the book Free: The Future of a Radical Price and how it applies to the marketing of legal services. The book is written

Posted in Books, Law Firm Marketing, Marketing