While I am always busy maintaining, updating and optimizing my clients web properties, my own could use some fresh tread! Currently, this blog is in the process of being updated. I have switched over and applied a new responsive theme …
If you’ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his …
As a follow up to my previous post, Putting the ‘Power of the Press’ To Work for Your Law Firm or Business, here are 9 things you can do to leverage your website news item. 1. Optimize it. Make sure …
9 Things To Do AFTER You Write that Law Firm Press Release Read more »
Click on graphic for larger version. Enjoy!
This startling and educational video, Social Media Revolution, from Socialnomics has been around a while, but I didn’t realize the data had been updated (as of May 2010) again in 2011. If you haven’t already seen it, check it out. It …
A recent analysis (by me) of the largest 100 law firms in the Boston area (as compiled by the Boston Business Journal) revealed that merely 15% of law firms have taken steps to set up a firm-branded Twitter account, and …
Making the Case for a Firm-Branded Twitter Presence Read more »
I’ve been doing an “Introduction to Social Media for Attorney Marketing” luncheon seminar, and one thing that people have told me they really appreciate is that I start out by giving a definition of social media. We can’t seem to …
The ever-thoughtful and social-media-savvy Doug Cornelius has a great blog post, Free and Law Firms, commenting on the book Free: The Future of a Radical Price and how it applies to the marketing of legal services. The book is written …
Thanks to the Wired GC for finding this one. [kml_flashembed movie=”http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:219519″ width=”360″ height=”301″ wmode=”transparent” /] That pretty much says it all. My own experience with Twitter is that I’ve been on it for a few months and haven’t really figured …
Below, I’ve indexed 5 day’s worth of excellent blog tracks left by the seminar last week on Trust-based Business Development in a Recession from Trusted Advisor Associates a.k.a. Charles H. Green et al. I found it a little difficult to …
Must Read: Trust-based Business Development in a Recession Read more »
I enjoyed finding these 12 tips from “contrarian consultant” Alan Weiss. Just another list of how to be the kind of advisor that clients gladly pay to work with, but with an off-beat resonance that’s memorable. Some of his contrarian …
From Tom Fishburne’s This One Time, At Brand Camp – TomFishburne.com Published with permission. See also, previous post: Marketing Budgets in 2009: What Other Firms Are Doing
If you know of a good nonprofit organization in Boston with a bad web site, then please tell them about Extreme Markover, an effort to give away one free web site redesign to a Boston-area nonprofit. Extreme Markover is a …
Attention Boston-area Nonprofits: Win a Free Web Site Makeover! Read more »
On a somewhat similar theme to my previous post (Was It Good for You?) — Charles H. Green (the guru of trust and co-author of the The Trusted Advisor) published this article on RainToday.com, You Had Me at Hello: 9 …
In his article, Building a Winner, available at www.legalsales.org, John O. Cunningham provides a rundown of what law firms can learn from the marketing and sales efforts of the Boston Celtics. Rich Gotham, president of the Celtics, was a featured …
From Worst to First: Sales and Marketing Lessons from the Boston Celtics Read more »
I just read this post over on Charles Green’s Trust Matters (a blog I keep up with via Legal Marketing Reader): Hey! Your Company Just Turned Into a Supply Chain! Green describes how to rethink the way we do business, …
I received an e-mail from Patrick McKenna, a long-time professional services consultant with Edge International, kindly informing me of his most recent blog post (dated December 30, 2007) titled, The ABA, Shamefully Does Not Practice Diversity. In it he criticizes …
Non-Lawyers Bring Innovation to the Table. Really. Read more »
The U.S. Postal Service dedicated an entire issue of its Deliver magazine to environmentally friendly practices. The issue offers a green marketing audit and asks the question, “Have we reached the Green Tipping Point” where eco-friendly practices have crossed over …
Is Being Green a Marketing Differentiator or Requirement? Read more »
In this age of electronic media, it’s easy to get caught up in leveraging your web site and e-communications, that you spend so much time and energy on them, you neglect the old tried-and-true pieces of your marketing/sales/customer relationship mix. …
Don’t Forget the Power of the Traditional Press and Other Do’s and Don’ts Read more »
I’ve been meaning to post on another item of interest from RainToday.com’s “What’s Working in Lead Generation” (for professional services firms) that I originally referenced in this previous post. It is the question asking participants, Where would you spend an …