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Category: Law Firm Marketing

Communication Tip: Fight Capitalization Creep

(Updated August 1, 2018) Do your firm’s communications suffer from capitalization creep? It’s an insidious virus that infects the writing of many a professional — lawyers chief among them — resulting in an over abundance of capitalized words on a

Posted in Books, Communication Tips, Law Firm Marketing

Boston Law Firm Celebrates 25 Years with Creative Social Media Campaign

Long time client Morse Barnes-Brown Pendleton is celebrating its 25th anniversary as a law firm with a fun social media campaign on Twitter. I have nothing to do with the effort — it is the brainchild of the firm’s Director

Posted in Client News, Law Firm Marketing Tagged with: ,

The Cobbler’s Children

While I am always busy maintaining, updating and optimizing my clients web properties, my own could use some fresh tread! Currently, this blog is in the process of being updated. I have switched over and applied a new responsive theme

Posted in Law Firm Marketing, Marketing

10 Steps To Build A Better Blog

Happy New Year! If you resolve to blog more in 2018, here is a blueprint of sorts for building a better blog. Lawyers can use these 10 tips as a template for focusing your writing and making your posts easier

Posted in Communication Tips, Law Firm Marketing

SEO’s Role in Your Attorney Marketing Strategy

Why Attorneys Shouldn’t Obsess about SEO I recently had a law firm client ask me to come in and help them to better understand how SEO (search engine optimization) works. I thought it was great that attorneys were interested in

Posted in Law Firm Marketing Tagged with: , ,

Spring Cleaning Your Law Firm Website

Keeping your website up to date is really important. And, I know, I know… it’s really difficult for busy professionals to do. (I admit, I’ve had a hard time keeping this blog up to date.) So let the onset of

Posted in Communication Tips, Law Firm Marketing

Is Your Law Firm Website Mobile Responsive Yet?

How your website’s age could soon impact your web visibility Google has been encouraging website owners for some time now to build websites that use web programming languages HTML5 and CSS3 to be “mobile responsive” — if, that is, they

Posted in Law Firm Marketing, New Media / Internet

Top Legal Marketing Tip for 2015: Make Current Clients a Priority

Stacy West Clark has published an excellent article on The Legal Intelligencer titled, Marketing Activities That Will Pay Off the Most in 2015. I love these kind of articles, especially at the beginning of a new year, as they help

Posted in Law Firm Marketing

Legal Services Predictions and Trends for 2014

Here is a collection of informative trend pieces and prognostications on where legal services is headed. If you have other resources you would like to add to this list, please use the comment feature to add them. Legal Industry Predictions

Posted in General, Law Firm Marketing, Trends

Technology Disruption Takes Hold on Big Law

I don’t pretend to be any type of analyst on the legal industry, but I do recognize an important article when I see one. Anyone working in legal services should find reading Who’s eating law firms’ lunch? by Rachel Zahorsky

Posted in Law Firm Marketing, Trends

Why Attorneys Hate Marketing

John O. Cunningham has worked as an attorney, a legal reporter and a marketing and communications consultant and is especially well suited to write an article on why lawyers seem so resistant to the business of promoting their business. John

Posted in Law Firm Marketing

Hallelujah! Tweets No Longer Autopost to Linkedin. This Will Improve Linkedin Experience.

I’ve been ranting for months about how Linkedin is not Twitter. And just because I’m connected to you on Linkedin doesn’t mean I want to read your copious, not-my-main industry tweets! If I did, I would follow you on Twitter.

Posted in Law Firm Marketing, New Media / Internet

Important Basics for Your Content Marketing Strategy

I just read a great blog post by Hinge Marketing’s Professional Marketing Blog, Rethinking Thought Leadership: 7 Tips for Gaining New Clients. It nicely describes how professionals should approach writing for their website, blog, etc. I’ve been telling my clients

Posted in Communication Tips, Law Firm Marketing

Three Steps to More Fame and Fortune in 2012

Whether you are a sole professional, marketing director or managing partner, find a way to require yourself or your law firm to meet these three basic requirements to get more from your professional network in 2012. 1. Create More Content

Posted in Law Firm Marketing

What If Paul Revere Was on Twitter?

If you’ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his

Posted in Law Firm Marketing, Marketing, New Media / Internet

7 Tips and Take-aways from LMANE2011

Perhaps the overwhelming message coming out of the LMA New England Regional Conference, Lawyers v. Technology, which took place this week in Boston, is that social media are not going away despite many a lawyer’s reluctance to embrace them. Luckily,

Posted in Law Firm Marketing, New Media / Internet

9 Things To Do AFTER You Write that Law Firm Press Release

As a follow up to my previous post, Putting the ‘Power of the Press’ To Work for Your Law Firm or Business, here are 9 things you can do to leverage your website news item. 1. Optimize it. Make sure

Posted in Law Firm Marketing, Marketing, New Media / Internet

Putting the Power of the Press To Work for Your Law Firm or Business

“Freedom of the press is guaranteed only to those who own one.” — A. J. Liebling The web turns everyone and every business into a publisher. And your website is your press. Now, you have the freedom and the power

Posted in Communication Tips, Law Firm Marketing, New Media / Internet

Law Firms, Are You Taking Advantage of Linkedin Company Pages?

Social media platforms are constantly evolving, and just when you think you’ve figured it all out, a new feature or new layout comes along, that makes you feel like a beginner all over again. For example, did you know that

Posted in Law Firm Marketing, New Media / Internet

Boston-area Law Firm Interest in Twitter Growing

About a year ago I conducted a review of the Largest 100 law firms in Massachusetts (as compiled by the Boston Business Journal) to see how many firms had created (or at least claimed) a firm-branded Twitter account. One year

Posted in Law Firm Marketing, New Media / Internet