(Updated August 1, 2018) Do your firm’s communications suffer from capitalization creep? It’s an insidious virus that infects the writing of many a professional — lawyers chief among them — resulting in an over abundance of capitalized words on a …
Happy New Year! If you resolve to blog more in 2018, here is a blueprint of sorts for building a better blog. Lawyers can use these 10 tips as a template for focusing your writing and making your posts easier …
Keeping your website up to date is really important. And, I know, I know… it’s really difficult for busy professionals to do. (I admit, I’ve had a hard time keeping this blog up to date.) So let the onset of …
I just read a great blog post by Hinge Marketing’s Professional Marketing Blog, Rethinking Thought Leadership: 7 Tips for Gaining New Clients. It nicely describes how professionals should approach writing for their website, blog, etc. I’ve been telling my clients …
Important Basics for Your Content Marketing Strategy Read more »
“Freedom of the press is guaranteed only to those who own one.” — A. J. Liebling The web turns everyone and every business into a publisher. And your website is your press. Now, you have the freedom and the power …
Putting the Power of the Press To Work for Your Law Firm or Business Read more »
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If you know of a good nonprofit organization in Boston with a bad web site, then please tell them about Extreme Markover, an effort to give away one free web site redesign to a Boston-area nonprofit. Extreme Markover is a …
Attention Boston-area Nonprofits: Win a Free Web Site Makeover! Read more »
Valuable footprints from this month’s National Writers Workshop in Hartford, Connecticut have been left on this Poynteronline blog, 48 Tips in 48 Hours, a collection of practical reporting and writing ideas. Even if you’re not a reporter with a beat, …
I participated in a focus group with a client recently, which among other things, studied the way people use the web to find specific information. It was a good reminder that no matter how sophisticated we get using computers and …
Marketers and politicians alike can take a lesson from Republicans on how to “frame” an issue, debate or person using just a few words. This article from UCBerkeley News, Linguistics professor George Lakoff dissects the “war on terror” and other …
Boston Women’s Business has published my top five “power writing” tips for business. The article is a shortened version of Power Writing in the Age of Spam posted on my web site, which stresses the importance of writing with clarity …
I recently signed up for Harvard B School’s free companion e-newsletter to its Working Knowledge web site. This week’s issue had a couple interesting items for marketing communications buffs. 1. Speechwriting Under the Gun – It doesnt matter to your …