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Category: Communication Tips

Communication Tip: Fight Capitalization Creep

(Updated August 1, 2018) Do your firm’s communications suffer from capitalization creep? It’s an insidious virus that infects the writing of many a professional — lawyers chief among them — resulting in an over abundance of capitalized words on a

Posted in Books, Communication Tips, Law Firm Marketing

10 Steps To Build A Better Blog

Happy New Year! If you resolve to blog more in 2018, here is a blueprint of sorts for building a better blog. Lawyers can use these 10 tips as a template for focusing your writing and making your posts easier

Posted in Communication Tips, Law Firm Marketing

Spring Cleaning Your Law Firm Website

Keeping your website up to date is really important. And, I know, I know… it’s really difficult for busy professionals to do. (I admit, I’ve had a hard time keeping this blog up to date.) So let the onset of

Posted in Communication Tips, Law Firm Marketing

Important Basics for Your Content Marketing Strategy

I just read a great blog post by Hinge Marketing’s Professional Marketing Blog, Rethinking Thought Leadership: 7 Tips for Gaining New Clients. It nicely describes how professionals should approach writing for their website, blog, etc. I’ve been telling my clients

Posted in Communication Tips, Law Firm Marketing

Putting the Power of the Press To Work for Your Law Firm or Business

“Freedom of the press is guaranteed only to those who own one.” — A. J. Liebling The web turns everyone and every business into a publisher. And your website is your press. Now, you have the freedom and the power

Posted in Communication Tips, Law Firm Marketing, New Media / Internet

Content for SEO, Simplified

Click on graphic for larger version. Enjoy!

Posted in Communication Tips, Marketing, New Media / Internet

Attention Boston-area Nonprofits: Win a Free Web Site Makeover!

If you know of a good nonprofit organization in Boston with a bad web site, then please tell them about Extreme Markover, an effort to give away one free web site redesign to a Boston-area nonprofit. Extreme Markover is a

Posted in Communication Tips, Marketing

48 Tips for Better Writing, Reporting

Valuable footprints from this month’s National Writers Workshop in Hartford, Connecticut have been left on this Poynteronline blog, 48 Tips in 48 Hours, a collection of practical reporting and writing ideas. Even if you’re not a reporter with a beat,

Posted in Communication Tips, General, Marketing, New Media / Internet

How People “Read” on the Web

I participated in a focus group with a client recently, which among other things, studied the way people use the web to find specific information. It was a good reminder that no matter how sophisticated we get using computers and

Posted in Communication Tips, New Media / Internet

Are Republicans Better Brand Managers?

Marketers and politicians alike can take a lesson from Republicans on how to “frame” an issue, debate or person using just a few words. This article from UCBerkeley News, Linguistics professor George Lakoff dissects the “war on terror” and other

Posted in Communication Tips, New Media / Internet

“Power Writing” Tips

Boston Women’s Business has published my top five “power writing” tips for business. The article is a shortened version of Power Writing in the Age of Spam posted on my web site, which stresses the importance of writing with clarity

Posted in Communication Tips

Good Resource for MarComm

I recently signed up for Harvard B School’s free companion e-newsletter to its Working Knowledge web site. This week’s issue had a couple interesting items for marketing communications buffs. 1. Speechwriting Under the Gun – It doesnt matter to your

Posted in Communication Tips, Marketing