I’ve been dabbling in Twitter for the past year trying to evaluate it for use by attorneys for marketing purposes, as well as for my own curiosity. Initially, I was skeptical as it seemed to be dominated by self-promoting “shouters” (I think I am borrowing that term from Kevin O’Keefe). And it still is. It is also dominated by persons who tweet constantly about Twitter, just the way bloggers used to blog only about blogging. This seems to be the natural progression of new media — the early adopters use the new medium to talk about the new medium.
Twitter Is For Listening
However, despite all the self-promotion and social mediabation, Twitter has some real benefits. I used to advise lawyers (as long as 2 months ago) to not worry about Twitter, at least until they have completed and mastered Linkedin. But now I’m recommending that you should pay attention. Even if you don’t see how you could ever use Twitter in business, use it to “listen” to the marketplace, or your peers, or your competitors (or your clients!) by using Twitter search, and by building your network. As more people start to use social media tools, they turn from talking about the tools, to actually talking about their business.
The other reason you should jump onto the Twitter bandwagon is that, if used properly, it can tremendously benefit your visibility on the web and search engine optimization. Grab your name or keyword specific handle now. Figure out how to use it later. Or have your someone teach you, coach you, or assist you in mining the benefits of Twitter. Until then, keep listening to me via this blog, or, follow me on Twitter at: amyblog.
Read more posts like this on: Amy Campbell’s Web Log.