Tips for Law Firm Change Agents

The latest article on Legal Marketing Reader by John O. Cunningham is Law Firm Change Agents: Do You Have What It Takes? In it he summarizes a presentation by organizational change expert Jake Julia given at the recent Legal Sales and Service Organization conference in Boston. One great tip for creating change in law firms:

“Start with small, focused changes because they are often most successful and have the quickest impact. You can sometimes make bigger changes as well if you start small with a pilot program and share the test results with others.”

For more tips, see the full article.

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Posted in Law Firm Marketing
2 comments on “Tips for Law Firm Change Agents
  1. mary says:

    good advice for law firms!

  2. Small law firm marketing solutions