The latest article on Legal Marketing Reader by John O. Cunningham is Law Firm Change Agents: Do You Have What It Takes? In it he summarizes a presentation by organizational change expert Jake Julia given at the recent Legal Sales and Service Organization conference in Boston. One great tip for creating change in law firms:
“Start with small, focused changes because they are often most successful and have the quickest impact. You can sometimes make bigger changes as well if you start small with a pilot program and share the test results with others.”
For more tips, see the full article.