One of the most valuable blogs for law firm business development — that I would recommend to attorneys as well as marketers — is InHouse Rants (with the tagline, “The frustrated in-house lawyer blog”) as it provides a glimpse into the mind and business of an in-house counsel, and it often provides advice to those trying to win the company’s business.
The latest post (which I found via Legal Marketing Reader) is titled, How To Get Legal Business – Part 1. It states in explicit detail how law firms can win new business. It has something to do with the phrase, “Know my business,” but this blogger really means it, and he tells you just what you need to do in fairly specific detail. Valuable stuff. Read it here, and then stay tuned for the sequel implied by the “Part 1” in the headline.
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