I like to play the market. Sometimes I play the Star, sometimes Stop ‘n Shop. I think of my technique as investing in a sort of Super Market Index Fund. My method is simple; I buy whichever of the major national brands is on sale that week. I figure I end up eating the average of the “top shelf” national brands for less than the store brands would cost. Just like other Market Funds, I can lower my risk while enjoying the market leaders in the sector.
So I am one cool cat when I stalk the aisles. Usually. But tonight I lost my cool in the produce sector of the local Stop ‘n Shop….