Legal Marketing Reader Goes Live! If you’re reading this blog, you’re probably going to want to bookmark this web page I put together to help legal marketers keep up with the best in blogs and other web resources: legalmarketingreader.com. The …
‘Legal Marketing Reader’ Makes Tracking Law Firm Marketing News and Blogs Easy! Read more »
The Legal Marketing Association New England Chapter just sent out an update to its members regarding the new Connecticut advertising rules and a recent opinion regarding confidentiality of e-mail communications received via web site. New Connecticut Advertising Rules Any firm …
I recently conducted a quick-and-dirty e-mail survey* of a select group of law firm marketers and consultants to get a read on what they read. More specifically, I asked these thought leaders to name their favorite marketing/sales/strategy books that I …
I come to law firm business development from the marketing and communications side of things — branding, graphics, web sites, brochures, newsletters, writing, informational content, etc. (the awareness and positioning piece). When I landed my first law firm client, I …
Business Development Pipeline Is “The Missing Link” of Law Firm Marketing Read more »
This article by Stephanie Lovett for The Legal Intelligencer, Midsized Firms Could Benefit in Climate of Firm Switching, identifies a downward trend in client loyalty as a “hiring frenzy” — as she describes corporate clients “trying firms on for size” …
I was given a press copy of a recent benchmark study by the Wellesley Hills Group, “What’s Working in Lead Generation,” which provides plenty of insight into professional services firms attitudes and activities in getting new business. What caught my …
Anne Malloy Tucker, chief marketing officer at Goodwin Procter, was the featured speaker at the Legal Marketing Association New England Chapter luncheon. Her 30-minute presentation titled “Facing Reality — Stretched Too Thin and Can’t Do It All” is a law …
Mass High Tech takes a page from Seth Godin with its article Small: The New Big, which discusses how bigger isn’t always better for law firms looking to differentiate themselves. The article points out how tech boutiques sell on expertise …
Start. Run. Grow. Protect. Profit. That line reads like a new year’s wish, but it is the everyday, client-focused objective of Waltham, Massachusetts based law firm Morse, Barnes-Brown & Pendleton. I am happy to report the launch of its new …
Not breaking news, but I missed this one — Harvard Law School has launched a five-step research project, How Corporate Clients Purchase Legal Services, to examine how Fortune 500 (or equivalents) make three kinds of significant purchasing decisions: “bet the …
Harvard Law School To Study Legal Services Buying and Law Firm Marketing Read more »
Trust at a DNA level Matter management/partnership Cost Fair and flexible billing No surprises/Results Value That is my 10-second executive summary of Understanding What Drives Corporate Counsel in Their Relationship with Outside Counsel, the Legal Marketing Association – New England …
What Drives Corporate Counsel in Their Relationship with Outside Counsel? Read more »
Whenever I attend an educational legal marketing seminar there’s usually one or two standout sound-bites worth reporting back here on my blog. The most recent event: an LMA New England Chapter luncheon seminar presentation by consultants Siliva Coulter and Mike …
Understanding the Legal Services Sales Process: It’s a Long and Winding Road Read more »
Understanding What Drives Corporate Counsel in Their Relationship with Outside Counsel is the pre-conference event scheduled to take place, Thursday, November 16, 2006, as the lead-in to the Legal Marketing Association – New England Chapter’s annual fall conference. Last year’s …
What Drives Corporate Counsel’s Relationship with Outside Counsel? Read more »
Here’s a collection of marketing examples with double value. Besides being worthwhile in their own right for their content, they are excellent examples of information-based marketing that may inspire spin-off ideas. To paraphrase Pablo Picasso — “Good law firm marketers …
The recent opinion by a New Jersey Supreme Court ethics panel to forbid use of the “Super Lawyers” and “Best Lawyers in America” distinctions raises an old question to new status. See article: Ethics Crusaders Crush ‘SuperLawyers’ on Law.com. My …
“Best Lawyer” Distinction Ban in NJ Raises Controversy Read more »
If you came here looking for my web site SEO tips, you’ve come to the wrong place! A law firm management newsletter incorrectly attributed content from my article Top Ten Ways To Improve Your Web Site’s Search Engine Ranking to …
I finally posted this little article: Sales Enabling Your Law Firm Web Site on my Infoworks! web site. It’s not an in-depth article, but it touches on the first few steps toward making your web site a more effective partner …
Is your law firm web site helping to make the sale? Read more »
Only about 30% of clients are satisfied with their law firms. This according to BTI Consulting Group Inc.’s survey “How Clients Hire, Fire and Spend: Landing the World’s Best Clients” just published. This client satisfaction survey result is a return …
Law Firm Client Satisfaction Down, Hiring on the Rise Read more »
The slide that got the most people taking notes at the recent Legal Marketing Association – New England Chapter presentation by Paul Clifford (formerly managing partner of Gadsby Hannah) of Law Practice Consultants, was the one detailing marketing hours for …
1. “I hire lawyers not firms…” 2. “Firms who churn their associates are very frustrating to us…” 3. “Word of mouth” is most reliable referral source… 4. “Cold calling” and “sending brochures” doesn’t work 5. “Cross marketing from a trusted …