See The Funnel: The Link Between Sales and Marketing in Law Firms for a great diagram that helps you understand and communicate to others in your firm the relationship between sales and marketing functions. It’s posted on my Infoworks! site.
When it comes to law firm sales and marketing, there are a hundred ways to skin the cat — and plenty of lessons and inspiration to draw on from other industries. Jim Hassett’s workshop (which I attended Nov. 9 at …
Workshop Helps Lawyers Address Bus. Development Tasks Read more »
As clients of law firms are demanding value outside of the billable hour and want firms to demonstrate specific, recent, relevant experience, web sites are playing an ever important role in a firm’s ability to differentiate itself and demonstrate expertise, …
LSSO’s Raindance 2005 Conference on law firm business development and customer service excellence is underway in Boston through June 15 at the Airport Hilton. I have just posted a few brief reports on sessions I attended — see the LSSO …
Blogging from Legal Sales and Service Conference in Boston Read more »
Coinciding with Larry Bodine‘s presentation on “Starting a Blog for New Business and Revenue” at the Legal Marketing Association – New England Chapter‘s monthly meeting, were articles on blogging in both the Wall Street Journal and Business Week (see Blogs …
Who Will Do The Serious Selling? Notes from Day 2 of LSSO’s Raindance Conference (see also Day 1): In “Who Will Do The Serious Selling?” Mike O’Horo (whose company Sales Results Inc. trains and coaches lawyers and firm management) said …
Sounds of the rainforest may have set the theme for LSSO‘s first annual “Raindance Conference” in Boston today, but the 100 attendees from across the country sounded a drumbeat of change for the legal services industry. In introductory remarks, Doug …
Not to be confused with Raindance the conference, the cover of the current issue of Law Firm Inc. features an article called Rain Dance that adds to the buzz surrounding law firm sales. The article’s intro reads, “Firms are struggling …
I will be attending the Legal Sales and Service Organization’s “Raindance” conference on June 23 and 24 at Boston’s Harborside Hyatt, and trying my hand at being a blog reporter on the programs I attend. As the legal landscape becomes …
Well executed web sites do win business for law firms as well as other professional services firms. As a web content strategist, I’ve tracked how relevant content, usually in the form of articles, can bring the right people to my …
This article by William C. Saturley, John C. Kissinger & Paul D. Nolette on the New Hampshire Bar Association web site does a good job of summarizing some of the things lawyers and legal marketers need to look out for …
Using the Web to Advertise and Solicit Legal Services Read more »
What else was hot? Buzzwords of the [legal marketing ] conference were “metrics” and “sales.” (The two breakout sessions I could not attend were on business development diagnostics and competitive intelligence. If anyone who attended these sessions wants to add …
Buzzword: Sales! Law Firms Learning to Listen (part 3) Read more »
As a former magazine editor who rode the microcomputer magazine boom and bust and watched the dot.com magazine boom and bust, I can’t help but notice the proliferation of legal magazines as an indicator of a hot industry. Hot because …
Legal Magazines Proliferate Law Firms Learning to Listen (part 2) Read more »
Legal Marketing Association New England Chapter staged another great educational and networking event for law firm marketers throughout New England at its annual conference in Ashland, Mass. Here are some takeaways from my experiences/sessions attended and a few links to …
The annual regional conference of the Legal Marketing Association – New England Chapter takes place November 7, 2003 at the Warren Conference Center in Ashland, Massachusetts. For information and registration see the conference website.
The editors of Law Office Computing have announced the finalists and winners of the 5th Annual Best Law Office Web Site Contest highlighting “firms whose approach to utilization of the Internet stands at the forefront of innovation and value-added content.” …
More than half (52%) of lawyers prefers Google for general-purpose Internet searches. The other half prefers Yahoo! (23%), MSN Search (13%) and AOL Search (5%). This is according to the recently released 2002 ABA Legal Technology Resource Center Survey Report. …
Law firm marketers who have done great work in the past year, should consider entering the Legal Marketing Association, New England Chapter’s Your Honor Awards competition. Non-members are invite to submit entries. Deadline for entry is September 19. Good luck.
Thanks to Sabrina Spacifici’s BeSpacific mention of Intro to Weblogs for Law Firm Marketing, I’ve heard from many folks including Jerry Lawson, whose article Web Logs for Lawyers is most interesting for its discussion of web logs effect on search …
Why You Should Include Blogs In Your Marketing Mix Read more »
From the Jupiter ClickZ Web Log Conference, John Palfrey had this afterthought regarding law firm Reed Smith allowing Denise Howell the freedom to publish Bag & Baggage… “…It’s great to see a big, global law firm supporting this sort of …