Rich Gotham, president of the Boston Celtics, will be a keynote speaker at the Legal Sales and Service Organization’s (LSSO) 2008 RainDance Conference in Boston, May 6-8, at the Hilton Boston Logan Airport Hotel. He will describe how a sales-driven …
I’m noticing a lot of hits to this blog for queries related to “legal services trends for 2008,” because of these two previous posts: Summary of Law Firm Marketing Trends, 30 Years After Bates v. Arizona Legal Services Trends 2007-2008 …
A Digest of Legal Services Trends for 2008 (updated) Read more »
Just a quick pointer to this article found on the New York Times most e-mailed articles list in case you missed it: Who’s Cuddly Now? Law Firms. It covers trends in flex-time, the billable hour, and work/lifestyle at law firms …
Lisa Van Der Pool of the Boston Business Journal adds to the discussion of law firm naming and branding with this article in the January 11-17, 2008 issue: The legal name game. Says the article, “brand awareness is a top …
With all the talk about social networks, law firm marketers and attorneys are wondering, “Should I have a MySpace page?” Such was a flurry of activity on the Legal Marketing Association List-serv this past week where most legal marketers poo-pooed …
I received an e-mail from Patrick McKenna, a long-time professional services consultant with Edge International, kindly informing me of his most recent blog post (dated December 30, 2007) titled, The ABA, Shamefully Does Not Practice Diversity. In it he criticizes …
Non-Lawyers Bring Innovation to the Table. Really. Read more »
Clients have been asking a lot recently about what other firms are doing regarding Martindale-Hubbell listings. The cost seems steep to most firms especially when you compare the click-throughs that come from the directory to those coming from other sources …
What’s the Value of Martindale in a Google-centric World? Read more »
One of the most valuable blogs for law firm business development — that I would recommend to attorneys as well as marketers — is InHouse Rants (with the tagline, “The frustrated in-house lawyer blog”) as it provides a glimpse into …
What Your Client Won’t Tell You… But This Guy Just Did Read more »
David Bario, in The American Lawyer, writes more on the legal services market forecast for 2008 in Am Law 200 Managing Partners Issue Fog Advisory for 2008. “This year… a substantial number of firm leaders admit to being uneasy about …
Here’s my first post from my notes on this week’s Legal Marketing Association – New England Conference in Boston. Legal Spending Is Slowing “Large companies are starting to pull back on some of the money spent on outside counsel,” said …
Sheri Qualters of The National Law Journal has a piece on Law.com’s Small Firm Business pages that nicely profiles Peabody Arnold’s success in downsizing and subsequent repositioning with a strict focus on defense work, primarily for insurance companies. Check it …
As I was rereading my post (below) on law firm marketing trends, it struck me that bullet number 2 (De-equitization is happening to lawyers who don’t have books of business), makes law firm marketing and business development relevant to all …
The above title would be a better headline for the article in Law.com’s Legal Technology section, which carries the headline Good Law Firms Turning Virtual instead. The article, by Stacy West Clark, The Legal Intelligencer, is a nice summary of …
Summary of Law Firm Marketing Trends, 30 Years After Bates v. Arizona Read more »
The Legal Marketing Association – New England Chapter Annual Conference takes place this year at the Ritz Carlton, Boston Common, on Thursday, November 15 and 16, 2007. This conference is always a good mix of learning, people, food, fun and …
Law Firm Marketers Puttin’ on the Ritz in Boston for LMA New England Conference Read more »
John O. Cunningham has just served up a steamy plate of advice for law firms hungry to emulate the behavior of the most successful law firms. It is the latest feature article on Legal Marketing Reader, and it’s titled: The …
Hurray! It’s Summer! Time to reboot… refresh… relax… and read something outside the realm of your everyday worklife. Here are a few bookmarks from my vacation week reading, that while outside the box of legal marketing, have some interesting ideas …
Article pointer>>>: Is This Any Way to Recruit Associates? by Elizabeth Goldberg of The American Lawyer, takes an in-depth look at the U.S. law firm associate recruiting process and how it differs from major corporations and other professional services firms. …
Is Recruiting the Next Frontier in Law Firm Marketing? Read more »
For all you legal marketers out there pushing for a shorter version of your law firm name, take heart. While your firm’s name may be a mouthful, just be thankful for what you’ve got. Here are some real branding challenges …
The annual ABA Legal Technology Survey Report is out and shows again that law firms are slow to adopt new technologies. There is a convenient audio summary audio summary by ABA’s Laura Ikens that discusses the results in brief covering …
I’ve been meaning to post on another item of interest from RainToday.com’s “What’s Working in Lead Generation” (for professional services firms) that I originally referenced in this previous post. It is the question asking participants, Where would you spend an …