The above title would be a better headline for the article in Law.com’s Legal Technology section, which carries the headline Good Law Firms Turning Virtual instead. The article, by Stacy West Clark, The Legal Intelligencer, is a nice summary of …
Summary of Law Firm Marketing Trends, 30 Years After Bates v. Arizona Read more »
The Legal Marketing Association – New England Chapter Annual Conference takes place this year at the Ritz Carlton, Boston Common, on Thursday, November 15 and 16, 2007. This conference is always a good mix of learning, people, food, fun and …
Law Firm Marketers Puttin’ on the Ritz in Boston for LMA New England Conference Read more »
John O. Cunningham has just served up a steamy plate of advice for law firms hungry to emulate the behavior of the most successful law firms. It is the latest feature article on Legal Marketing Reader, and it’s titled: The …
The U.S. Postal Service dedicated an entire issue of its Deliver magazine to environmentally friendly practices. The issue offers a green marketing audit and asks the question, “Have we reached the Green Tipping Point” where eco-friendly practices have crossed over …
Is Being Green a Marketing Differentiator or Requirement? Read more »
In this age of electronic media, it’s easy to get caught up in leveraging your web site and e-communications, that you spend so much time and energy on them, you neglect the old tried-and-true pieces of your marketing/sales/customer relationship mix. …
Don’t Forget the Power of the Traditional Press and Other Do’s and Don’ts Read more »
Hurray! It’s Summer! Time to reboot… refresh… relax… and read something outside the realm of your everyday worklife. Here are a few bookmarks from my vacation week reading, that while outside the box of legal marketing, have some interesting ideas …
Article pointer>>>: Is This Any Way to Recruit Associates? by Elizabeth Goldberg of The American Lawyer, takes an in-depth look at the U.S. law firm associate recruiting process and how it differs from major corporations and other professional services firms. …
Is Recruiting the Next Frontier in Law Firm Marketing? Read more »
For all you legal marketers out there pushing for a shorter version of your law firm name, take heart. While your firm’s name may be a mouthful, just be thankful for what you’ve got. Here are some real branding challenges …
The annual ABA Legal Technology Survey Report is out and shows again that law firms are slow to adopt new technologies. There is a convenient audio summary audio summary by ABA’s Laura Ikens that discusses the results in brief covering …
I’ve been meaning to post on another item of interest from RainToday.com’s “What’s Working in Lead Generation” (for professional services firms) that I originally referenced in this previous post. It is the question asking participants, Where would you spend an …
Legal Marketing Reader Goes Live! If you’re reading this blog, you’re probably going to want to bookmark this web page I put together to help legal marketers keep up with the best in blogs and other web resources: legalmarketingreader.com. The …
‘Legal Marketing Reader’ Makes Tracking Law Firm Marketing News and Blogs Easy! Read more »
The Legal Marketing Association New England Chapter just sent out an update to its members regarding the new Connecticut advertising rules and a recent opinion regarding confidentiality of e-mail communications received via web site. New Connecticut Advertising Rules Any firm …
I recently conducted a quick-and-dirty e-mail survey* of a select group of law firm marketers and consultants to get a read on what they read. More specifically, I asked these thought leaders to name their favorite marketing/sales/strategy books that I …
I come to law firm business development from the marketing and communications side of things — branding, graphics, web sites, brochures, newsletters, writing, informational content, etc. (the awareness and positioning piece). When I landed my first law firm client, I …
Business Development Pipeline Is “The Missing Link” of Law Firm Marketing Read more »
Valuable footprints from this month’s National Writers Workshop in Hartford, Connecticut have been left on this Poynteronline blog, 48 Tips in 48 Hours, a collection of practical reporting and writing ideas. Even if you’re not a reporter with a beat, …
This article by Stephanie Lovett for The Legal Intelligencer, Midsized Firms Could Benefit in Climate of Firm Switching, identifies a downward trend in client loyalty as a “hiring frenzy” — as she describes corporate clients “trying firms on for size” …
I was given a press copy of a recent benchmark study by the Wellesley Hills Group, “What’s Working in Lead Generation,” which provides plenty of insight into professional services firms attitudes and activities in getting new business. What caught my …
Anne Malloy Tucker, chief marketing officer at Goodwin Procter, was the featured speaker at the Legal Marketing Association New England Chapter luncheon. Her 30-minute presentation titled “Facing Reality — Stretched Too Thin and Can’t Do It All” is a law …
Mass High Tech takes a page from Seth Godin with its article Small: The New Big, which discusses how bigger isn’t always better for law firms looking to differentiate themselves. The article points out how tech boutiques sell on expertise …
Start. Run. Grow. Protect. Profit. That line reads like a new year’s wish, but it is the everyday, client-focused objective of Waltham, Massachusetts based law firm Morse, Barnes-Brown & Pendleton. I am happy to report the launch of its new …