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Category: New Media / Internet

Press and Politics

By Amy Campbell Posted on 02/06/2005 Posted in New Media / Internet

Then and now. Draw your own conclusions.

More Americans Online, But What’s Next?

By Amy Campbell Posted on 01/29/2005 Posted in New Media / Internet

In an earlier post, The franchise is the content, I quoted Tom Curley, CEO of Associated Press, on how Internet is more than just another distribution medium, “it has become our entire business environment…” Now the latest Pew Internet and …

More Americans Online, But What’s Next? Read more »

Amy’s 2004 Top Ten Web Diversions

By Amy Campbell Posted on 12/08/2004 Posted in General, New Media / Internet

Here’s my annual contribution to the seasonal dip in office productivity — my top ten list of interesting and innovative web content links. Enjoy. Be inspired. 1. Top Team Relive the magic! The BostonGlobe.com’s Red Sox multimedia files of the …

Amy’s 2004 Top Ten Web Diversions Read more »

Our Narrowcasting Future

By Amy Campbell Posted on 11/21/2004 Posted in New Media / Internet

I’m finally going to sit down and watch PBS’ Frontline show, The Persuaders about the the trend away from mass advertising toward narrowcasting and new ways corporations get you to buy soap and candidates. View the full program online. My …

Our Narrowcasting Future Read more »

“The franchise is the content”

By Amy Campbell Posted on 11/14/2004 Posted in Marketing, New Media / Internet

Interesting comments at Online News Association Conference from Tom Curley, CEO of Associated Press, on how Internet is more than just another distribution medium, “it has become our entire business environment…” Key outtakes: “Content will be more important than its …

“The franchise is the content” Read more »

News Stories Ignored by Big Media

By Amy Campbell Posted on 09/08/2004 Posted in New Media / Internet

Posting this for props and link strength to a worthy endeavor… Project Censored 2005: The Top 25 Censored Media Stories of 2003-2004 chronicling the “news that didn’t make the news.”

Are Republicans Better Brand Managers?

By Amy Campbell Posted on 08/27/2004 Posted in Communication Tips, New Media / Internet

Marketers and politicians alike can take a lesson from Republicans on how to “frame” an issue, debate or person using just a few words. This article from UCBerkeley News, Linguistics professor George Lakoff dissects the “war on terror” and other …

Are Republicans Better Brand Managers? Read more »

Fight The Powers That Be

By Amy Campbell Posted on 07/13/2004 Posted in New Media / Internet

Or Why Media Conglomeration Is Bad For Democracy I’ve viewed all the previews of Outfoxed and am ordering the DVD and am now back on the topic of Media Conglomeration. This looks like an excellent expose on how Fox manipulates …

Fight The Powers That Be Read more »

Law Firm Web Sites Get Business

By Amy Campbell Posted on 04/30/2004 Posted in Law Firm Marketing, New Media / Internet

Well executed web sites do win business for law firms as well as other professional services firms. As a web content strategist, I’ve tracked how relevant content, usually in the form of articles, can bring the right people to my …

Law Firm Web Sites Get Business Read more »

RSS gets a little friendlier

By Amy Campbell Posted on 04/04/2004 Posted in New Media / Internet

Those folks who have a My Yahoo! account can now easily add RSS feeds to their My Yahoo! accounts. When Yahoo! returns search results from a web site that has a headline news feed (RSS), it includes a link that …

RSS gets a little friendlier Read more »

Larry Lessig’s Free Culture

By Amy Campbell Posted on 03/29/2004 Posted in New Media / Internet

I just downloaded Larry Lessig’s Free Culture, How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity having found reference to it on Akma’s Random Thoughts (via DayPop 40) where, thanks to the Creative Commons …

Larry Lessig’s Free Culture Read more »

E-Newsletters Still Welcome in Inboxes Amid Spam

By Amy Campbell Posted on 03/29/2004 Posted in New Media / Internet

Jakob Nielsen’s latest study on e-newsletters, indicates they are still the most important way to communicate with customers on the Internet. In “Targeted Email Newsletters Show Continued Strength,” Nielsen explains that despite the adverse spam-laden environment , e-newsletters can be …

E-Newsletters Still Welcome in Inboxes Amid Spam Read more »

When copyright, innovation, art and satellites collide

By Amy Campbell Posted on 02/15/2004 Posted in New Media / Internet

Hours of fun, art and irony at Illegal Art: Freedom of Expression in the Corporate Age an online exhibit including Brian Springer’s “Spin” (a look at “media-manufactured reality” and politics via raw satellite feeds) and DJ Danger Mouse’s The Grey …

When copyright, innovation, art and satellites collide Read more »

E-Publishing’s “Pong Moment”

By Amy Campbell Posted on 02/03/2004 Posted in New Media / Internet

Two interesting posts on Poynter’s E-Media Tidbits regarding Martin Nisenholtz’s (New York Times Digital) theory that future of e-media will be something completely different… The ‘Third Phase’ of Electronic Publishing, and The Pong Moment in Convergence Chaser. While it may …

E-Publishing’s “Pong Moment” Read more »

8 Steps to CAN-SPAM Compliance?

By Amy Campbell Posted on 01/30/2004 Posted in Marketing, New Media / Internet

Found via Be Spacific, here’s a good article on Marketing Profs — Is Your Company CAN-SPAM Compliant? by Neil J. Squillante.

A Nation of Jaywalkers?

By Amy Campbell Posted on 01/22/2004 Posted in New Media / Internet

A Pew Research Report on the 2004 presidential campaign demonstrates a long-term shift in how the public gets its election news. Television news still dominates, but the Internet is gaining ground and, according to Pew, “is now on par with …

A Nation of Jaywalkers? Read more »

Using the Web to Advertise and Solicit Legal Services

By Amy Campbell Posted on 01/12/2004 Posted in Law Firm Marketing, New Media / Internet

This article by William C. Saturley, John C. Kissinger & Paul D. Nolette on the New Hampshire Bar Association web site does a good job of summarizing some of the things lawyers and legal marketers need to look out for …

Using the Web to Advertise and Solicit Legal Services Read more »

Amy’s 2003 Top Ten Web Diversions

By Amy Campbell Posted on 12/06/2003 Posted in General, New Media / Internet

Nothing like a blizzard to get some end-of-the-year wrap up chores done. Among them is my “fun” Top Ten list for 2003. I have another more useful one in the works. Enjoy. 1. Top Words If you can’t use the …

Amy’s 2003 Top Ten Web Diversions Read more »

Amazon to Make Book Content Searchable

By Amy Campbell Posted on 10/24/2003 Posted in New Media / Internet

Wow. This is significant. Wired News carries this lengthy article by By Gary Wolf on Amazon.com’s plans to allow internet search of a vast library of book content… See The Great Library of Amazonia. According to the article, Amazon has …

Amazon to Make Book Content Searchable Read more »

E-mail Marketing: Text v. HTML?

By Amy Campbell Posted on 09/19/2003 Posted in Marketing, New Media / Internet

I’ve read lots of opinions on which is better. A lot of e-mail marketers pushing HTML newsletter solutions will swear that HTML is best. However, here’s an interesting test survey on MarketingSherpa.com that shows there’s not a big difference… both …

E-mail Marketing: Text v. HTML? Read more »

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