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Category: New Media / Internet

Things That Make You Go Hmmm

By Amy Campbell Posted on 09/17/2003 Posted in New Media / Internet

“I am sorry… But he is not talking to print. Only talking to television.” Two good posts on PressThink on John Ashcroft’s slight to the print press on his Patriot Act Summer Tour. John Ashcroft: National Explainer John Ashcroft’s contempt …

Things That Make You Go Hmmm Read more »

Feedster’s Blog of the Day

By Amy Campbell Posted on 09/11/2003 Posted in New Media / Internet

Wow. I’m Feedster’s Blog of the Day. Also check out the cool Feedster tools I’ve added to the right hand column of this blog that allow visitors to easily search my blog as well as view a full table of …

Feedster’s Blog of the Day Read more »

Search Habits of Lawyers

By Amy Campbell Posted on 09/09/2003 Posted in Law Firm Marketing, New Media / Internet

More than half (52%) of lawyers prefers Google for general-purpose Internet searches. The other half prefers Yahoo! (23%), MSN Search (13%) and AOL Search (5%). This is according to the recently released 2002 ABA Legal Technology Resource Center Survey Report. …

Search Habits of Lawyers Read more »

On the Mass Audience…

By Amy Campbell Posted on 09/07/2003 Posted in New Media / Internet

FCC chairman Michael Powell’s recent interview on OJR, where he admits he’s a wired, gadget carrying news freak who doesn’t watch the evening news, had this interesting quote that ultimately shows he favors big media: “… the problem in a …

On the Mass Audience… Read more »

Advertising and Web Content Get Blurry

By Amy Campbell Posted on 09/04/2003 Posted in Marketing, New Media / Internet

During Consumer WebWatch’s First National Summit on Web Credibility, Dave Kurns admits to having an “obsession with how advertisers are becoming content creators and syndicators…. advertisers are creating content and then shoving it to people, saying, ‘Put it on your …

Advertising and Web Content Get Blurry Read more »

More on News-based Marketing

By Amy Campbell Posted on 09/03/2003 Posted in Marketing, New Media / Internet

Interesting post on marketing in near real time — or how to get rich selling “I survived the [disaster d’jour]” T- shirts — on how news-based ads appeared immediately following the blackout on Design Media blog.

Mixed Reviews for Web Advertising

By Amy Campbell Posted on 09/03/2003 Posted in Marketing, New Media / Internet

While a study from the Interactive Advertising Bureau claims online ads are up 7% for each of the first two quarters marking a sea change, see Online Advertising Showing Signs of Recovery… and the Motley fool cites a WSJ article …

Mixed Reviews for Web Advertising Read more »

Searching for clues…

By Amy Campbell Posted on 08/31/2003 Posted in Marketing, New Media / Internet

A couple of the very interesting findings from the Pew Internet & American Life Internet Use by Region in the United States (August 27, 2003)… “New England is one of the most wired regions in the United States, with 66% …

Searching for clues… Read more »

My Web Log Experiment – Part 3

By Amy Campbell Posted on 08/29/2003 Posted in General, New Media / Internet

Not much to report as I’ve not been very active lately. However, my blog continues to pull viewers as I hover around the 45th spot on the Harvard rankings… a kind of autopilot driven by the power of archives in …

My Web Log Experiment – Part 3 Read more »

Law Blogs Index on Yahoo!

By Amy Campbell Posted on 08/29/2003 Posted in New Media / Internet

Just noticed Yahoo!’s index of “law blogs“… it’s a short list. Wonder if they had to pay the $299? That would be so unbloggy.

FCC To Study Localism of Radio and Television

By Amy Campbell Posted on 08/21/2003 Posted in New Media / Internet

From today’s NYT (link): FCC Chairman Powell: “We heard the voice of public concern loud and clear that localism remains a core concern of our public, and thus, I think it is time the commission address it head on.” Senator …

FCC To Study Localism of Radio and Television Read more »

Testing the Markets of Information

By Amy Campbell Posted on 08/18/2003 Posted in General, Marketing, New Media / Internet

Lately I’ve been using blogs (or web logs) as experiments to test the markets of information. As the web (read Google) evolves, it gets better at rewarding good content. While email systems have trouble routing out spam, Google seems to …

Testing the Markets of Information Read more »

Clear Town

By Amy Campbell Posted on 07/30/2003 Posted in New Media / Internet

I was in my hometown this week, and the local radio station there is now a Clear Channel station. And while the music was pretty mainstream and likeable, there was no news of the Apple Pie Fair on the Common …

Clear Town Read more »

House Reverses FCC

By Amy Campbell Posted on 07/25/2003 Posted in New Media / Internet

I’m late on this, but for the record… House Votes to Reverse Media Ownership Rules and to limit companies from owning stations that reach more than 35% of the national audience. (The new FCC rules proposed raising it to 45%.) …

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Search Tools Improve…

By Amy Campbell Posted on 07/10/2003 Posted in New Media / Internet

I was just complaining how the search tools and filters need to get better… and they did! Feedster‘s new improved blog search engine does for web logs, what Google does for web sites. It’s a powerful way to sift through …

Search Tools Improve… Read more »

My Web Log Experiment – Month 2

By Amy Campbell Posted on 06/26/2003 Posted in General, New Media / Internet

Two-month status report see one-month status report here In month two, I tried to tame myself from blogging’s addictions. Following links until my eyes pop out… Checking my referrers list… tracking hits to my website from my blog and elsewhere. …

My Web Log Experiment – Month 2 Read more »

Why You Should Include Blogs In Your Marketing Mix

By Amy Campbell Posted on 06/20/2003 Posted in Law Firm Marketing, Marketing, New Media / Internet

Thanks to Sabrina Spacifici’s BeSpacific mention of Intro to Weblogs for Law Firm Marketing, I’ve heard from many folks including Jerry Lawson, whose article Web Logs for Lawyers is most interesting for its discussion of web logs effect on search …

Why You Should Include Blogs In Your Marketing Mix Read more »

Legal Marketers Take Note

By Amy Campbell Posted on 06/11/2003 Posted in Law Firm Marketing, New Media / Internet

From the Jupiter ClickZ Web Log Conference, John Palfrey had this afterthought regarding law firm Reed Smith allowing Denise Howell the freedom to publish Bag & Baggage… “…It’s great to see a big, global law firm supporting this sort of …

Legal Marketers Take Note Read more »

Web Log Business Strategies Reporting

By Amy Campbell Posted on 06/10/2003 Posted in Marketing, New Media / Internet

Denise Howell of Bag & Baggage provided terrific play-by-play reporting of day one of the ClickZ Weblog Business Strategies conference. For those of us who could not attend, it’s almost like being there. For more reports see Corante on Blogging …

Web Log Business Strategies Reporting Read more »

FCC: Now It’s A Story

By Amy Campbell Posted on 06/04/2003 Posted in New Media / Internet

Funny how things work. Now that the FCC media ownership vote is past, it’s getting lots of press. Is it a case of “it ain’t over till it’s over?” (FCC Rule Fight Continues in Congress) or a case of “closing …

FCC: Now It’s A Story Read more »

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