Lawyers and Docs: Securing Your Dot-Pro Domain Name
An article in today’s Washington Post, The Internet Gets Its Pro, says a new domain extension, “dot-pro”, just for lawyers, docs, and accountants (and other professionals?) will go live in July. Those pros who work to maintain an online persona will want to consider snagging their firm or personal name, if not for use in marketing and identity management, at least as a defensive move in avoiding confusion of your “personal brand” by others using domain names that could be associated or confused with you and yours.
Designed to free up the demand on domain names in the dot-com, dot-net and dot-org space, unfortunately, these additional domain names will saddle those who do want to secure their online identities with ownership of multiple domain names that they buy and park for defensive positioning.
