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Trust Agents, one

Monday, March 22nd, 2010

Reading Chris Brogan and Julien Smith’s book, Trust Agents, helped me put a fresh insight about Millennials in place: Make your own game, the authors write, which describes a Gen Y characteristic that’s been bugging Baby Boomers for a while now. But the kids are all right.

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Millennials and public engagement

Friday, March 5th, 2010

Low voter turnout, boredom around local government: officials are scratching their heads, trying to design public engagement strategies that reach the disaffected, including the Millennial generation. My take? “Go where they are, don’t expect to build a site or a ‘strategy’ that makes them come to you”

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