You are viewing a read-only archive of the Blogs.Harvard network. Learn more.

Archive for the 'advertising' Category

Why seasonal mash-ups are a rip-off

Wednesday, November 9th, 2011

Yesterday, Sara White tweeted seeing her first Christmas tree in a shop window. She wrote that, coming on so early in the season, it felt like an assault on the eyeballs. I responded that I too intensely dislike marketing’s jump-the-gun approach to flogging “seasonal” wares. In fact, I really dislike it. (Curmudgeon alert!) Once upon […]

The Nivea ad: Is it racist? Yes, it is. And more.

Friday, August 19th, 2011

An Nivea skin-care-for-men ad campaign has caused a rash. Why? It’s disturbing and it’s a multifaceted racial put-down.

Everything’s a conversation, except when it’s not

Thursday, November 4th, 2010

Social media has penetrated even the most conservative institutions (such as real estate, property development, and municipal politics), and from where I’m sitting right now, it looks as if it’s driving a coffin nail of sorts into what was The Cluetrain‘s seminal insight, markets are conversations. That insight, incidentally, was from 1999. And now those […]

Disaster

Thursday, August 19th, 2010

Night thoughts about exigency (something I have no time for). Exigency: An urgent situation …a situation requiring extreme effort or attention. Exigence: demand. Think child-rearing, perhaps? Think about having hardly any time for yourself, as you prepare yourself to be on constant alert, inbetween the moments that punctuate perpetual vigilance with pure delight? Is it […]

A bit more on Salim Jiwa’s talk at Social Media Club Victoria

Saturday, May 29th, 2010

Part 2 of my account of Salim Jiwa’s talk about the state of the news industry on May 25 at Social Media Club Victoria: business models, accountability journalism, and more.

No policy …no strategy, either

Tuesday, April 27th, 2010

Tonight I attended the 14th meeting of Victoria’s Social Media Club to listen to five panelists from Victoria’s mainstream media (MSM) talk about how new media (including social media) is affecting their business. Panelists included Bryan Capistrano (promotion director for radio station The Zone); Amanda Farrell-Low (arts editor for weekly paper Monday Magazine); Dana Hutchings […]

Mr Softie is still missing, as is Democracy

Thursday, February 11th, 2010

A missing cat poster in Fairfield’s Cook Street Village makes a very funny and effective political statement.

No, no, so sorry: I don’t love it

Monday, February 18th, 2008

Quite good, this ad — via IF! from PSFK, a pointer to the Marmite campaign (“you either love it or hate it”), and that Marmite started a Facebook group. So far, it has almost 1400 fans…

Recent Posts

Archives

Topics

Theme: Pool by Borja Fernandez.
Entries and comments feeds.