The Sunday Diigo Links Post (weekly)
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A Stock Exchange for Your Personal Data – Technology Review
Interesting.
QUOTE
…since the pricing options he [Bernardo Huberman] outlines gauge how a person values privacy and risk, they address at least two big obstacles to making such a market function.The first: how to put a realistic dollar value on any given bit of personal data so that people will find it worthwhile to sell and buyers won’t be spending prohibitively huge sums.
And second: how to sell “unbiased data” so buyers can use small samples of people to infer information about larger populations. An example of this problem can be found in Huberman’s own work: thinner people were more likely to share their weight for a low sum than those who were heavyset. So a pharmaceutical company developing a weight-loss drug wouldn’t get the best data if it purchased only the cheapest data.
UNQUOTE
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