Sounds of the rainforest may have set the theme for LSSO‘s first annual “Raindance Conference” in Boston today, but the 100 attendees from across the country sounded a drumbeat of change for the legal services industry. In introductory remarks, Doug …
Not to be confused with Raindance the conference, the cover of the current issue of Law Firm Inc. features an article called Rain Dance that adds to the buzz surrounding law firm sales. The article’s intro reads, “Firms are struggling …
I will be attending the Legal Sales and Service Organization’s “Raindance” conference on June 23 and 24 at Boston’s Harborside Hyatt, and trying my hand at being a blog reporter on the programs I attend. As the legal landscape becomes …
Well executed web sites do win business for law firms as well as other professional services firms. As a web content strategist, I’ve tracked how relevant content, usually in the form of articles, can bring the right people to my …
Boston Women’s Business has published my top five “power writing” tips for business. The article is a shortened version of Power Writing in the Age of Spam posted on my web site, which stresses the importance of writing with clarity …
Those folks who have a My Yahoo! account can now easily add RSS feeds to their My Yahoo! accounts. When Yahoo! returns search results from a web site that has a headline news feed (RSS), it includes a link that …
I just downloaded Larry Lessig’s Free Culture, How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity having found reference to it on Akma’s Random Thoughts (via DayPop 40) where, thanks to the Creative Commons …
Jakob Nielsen’s latest study on e-newsletters, indicates they are still the most important way to communicate with customers on the Internet. In “Targeted Email Newsletters Show Continued Strength,” Nielsen explains that despite the adverse spam-laden environment , e-newsletters can be …
E-Newsletters Still Welcome in Inboxes Amid Spam Read more »
Hours of fun, art and irony at Illegal Art: Freedom of Expression in the Corporate Age an online exhibit including Brian Springer’s “Spin” (a look at “media-manufactured reality” and politics via raw satellite feeds) and DJ Danger Mouse’s The Grey …
When copyright, innovation, art and satellites collide Read more »
Two interesting posts on Poynter’s E-Media Tidbits regarding Martin Nisenholtz’s (New York Times Digital) theory that future of e-media will be something completely different… The ‘Third Phase’ of Electronic Publishing, and The Pong Moment in Convergence Chaser. While it may …
Found via Be Spacific, here’s a good article on Marketing Profs — Is Your Company CAN-SPAM Compliant? by Neil J. Squillante.
A Pew Research Report on the 2004 presidential campaign demonstrates a long-term shift in how the public gets its election news. Television news still dominates, but the Internet is gaining ground and, according to Pew, “is now on par with …
This article by William C. Saturley, John C. Kissinger & Paul D. Nolette on the New Hampshire Bar Association web site does a good job of summarizing some of the things lawyers and legal marketers need to look out for …
Using the Web to Advertise and Solicit Legal Services Read more »
Nothing like a blizzard to get some end-of-the-year wrap up chores done. Among them is my “fun” Top Ten list for 2003. I have another more useful one in the works. Enjoy. 1. Top Words If you can’t use the …
What else was hot? Buzzwords of the [legal marketing ] conference were “metrics” and “sales.” (The two breakout sessions I could not attend were on business development diagnostics and competitive intelligence. If anyone who attended these sessions wants to add …
Buzzword: Sales! Law Firms Learning to Listen (part 3) Read more »
As a former magazine editor who rode the microcomputer magazine boom and bust and watched the dot.com magazine boom and bust, I can’t help but notice the proliferation of legal magazines as an indicator of a hot industry. Hot because …
Legal Magazines Proliferate Law Firms Learning to Listen (part 2) Read more »
Legal Marketing Association New England Chapter staged another great educational and networking event for law firm marketers throughout New England at its annual conference in Ashland, Mass. Here are some takeaways from my experiences/sessions attended and a few links to …
Wow. This is significant. Wired News carries this lengthy article by By Gary Wolf on Amazon.com’s plans to allow internet search of a vast library of book content… See The Great Library of Amazonia. According to the article, Amazon has …
I recently signed up for Harvard B School’s free companion e-newsletter to its Working Knowledge web site. This week’s issue had a couple interesting items for marketing communications buffs. 1. Speechwriting Under the Gun – It doesnt matter to your …