Fundraising Example—A Lavish Wall Calendar

Sometimes there’s no replacement for a nice gift in the mail! As 2021 approached, I gathered my finest photography and created a special wall calendar that was mailed to thousands of households across the United States. The results were impressive: not only did we increase our active donor base by 13 percent, but the mailing resulted in 2,950 gifts totaling $266,718—all of which can now be applied to the museum’s restoration efforts. An average gift amount of $90.41 shows that the item motivated especially generous support.