Archive for December, 2003

On Starbucks

Monday, December 22nd, 2003

One might call this the tastemaker approach. Instead of competing for a share of an existing market, Starbucks invented its own, heeding the advice of the economist Joseph Schumpeter, who wrote, in 1939, “It was not enough to produce satisfactory soap, it was also necessary to induce people to wash.”

This is harder than it sounds; it’s one thing to foist a fad on people, and another to have a deep and enduring impact on their everyday customs and habits. In the late eighteen-eighties, when George Eastman invented the Kodak—the first point-and-shoot camera—photography was the private domain of enthusiasts and professionals. Though the Kodak was relatively cheap and easy to use, most Americans didn’t see the need for a camera; they had no sense that there was any value in visually documenting their lives. So, instead of simply marketing a camera, Eastman sold photography. His advertisements told people what to take pictures of: vacations, holidays, “the Christmas house party.” Kodak introduced the concept of the photo album, and made explicit the connection between photographs and memories. Before long, it was more or less considered a patriotic duty to commemorate the notable—and not so notable—moments in your life on a roll of Kodak film.

Around the same time, Will Kellogg introduced Corn Flakes and popularized the idea of the healthy, light breakfast, and Colgate insisted that brushing your teeth every day—with Colgate toothpaste, naturally—was as necessary as sleep. Gillette persuaded men not only that shaving every morning was the proper thing to do but that they didn’t need to go to a barber to get it done right. (Gillette ran ads instructing men in techniques like “the angle stroke.”) Later, McDonald’s convinced suburban mothers that it was O.K. not to put a home-cooked meal on the table every night. Similarly, Starbucks changed not just what people drank but how they drank it. Instead of gulping down gas-station swill on the fly, people learned to desire the experience of leisurely sipping a grande latte, while eavesdropping on job interviews, at one of Starbucks’ six thousand convenient locations worldwide.

Viejo articulito en el New Yorker sobre el

Leyendo todav

Monday, December 22nd, 2003

Only small minds want always to be right

Louis XIV

Lo cual no justifica el que yo quiera sustentar mi propia grandeza en el error siempre.

Ciudades Ef

Monday, December 22nd, 2003

Del chileno Sergio Belinch

The Revenge of the Nerds/Geeks

Monday, December 22nd, 2003

Adam Dawtrey, European editor of Variety, attempts to put this in context. “In 1999 fantasy was still considered a relatively small earner. With Lord of the Rings and Harry Potter, it has become vast. It’s not that there are more spotty teenage boys around, it’s simply that we’ve all become more like spotty teenage boys. There’s been a trend in popular culture towards legitimising child-like or adolescent pursuits. Previously, we were supposed to grow out of stuff like that. Now that notion has broken down.”

This cultural blurring is reflected in a new lexicon of marketing spiel, spotlighting such emergent consumer groups as the “kidult” or “adultescent” (whose age ranges from 25-35), the “middle youther” (35-45) and the “silver surfer” (internet users in their dotage).

In the past decade, this once-derided minority has mutated and metastasised. The unloved school swots of the 20th century have blossomed into the alpha group of the 21st. They have gold cards and chat rooms and a whole rash of “pre-marital” (and sometimes post-marital) interests that demand satisfaction. They have dictated the mainstream and spirited us all along for the ride. I am reminded of the circus performers’ chant at the end of Tod Browning’s 1932 classic Freaks: “One of us. One of us.”

Back in Forbidden Planet, I run across Debra, a trainee barrister who is scrutinising the Living Dead Dolls in the Gothic section (

Losers of the World United

Monday, December 22nd, 2003

Mr. Navarro[, who is 30] lives with his parents in Queens. His mother packs lunch for him a few times a week. His bedroom still has his high school baseball trophies and a giant stuffed bunny that was a present from a former girlfriend. On
weekends, he plays touch football and goes drinking and clubbing with his
two best friends – both about his age, fully employed and living with their
parents, too.

“When I was in college, I thought I’d be married by 24 and have a house and
kids by 30,” Mr. Navarro said. “Now I think the idea of being an emotionally
developed male by 24 is ridiculous. I want to get married and have kids
someday. But I don’t feel any pressure that it has to be soon.”

Mr. Navarro is no loser: he is funny, good-looking, charming – and typical
of his generation’s slowed-down approach to adulthood. To some extent, the
data tells the story. Nearly all the traditional markers of adulthood,
including marrying, getting a college degree and moving out of the family
home, are occurring later than they did a generation ago.

The shape of life for those between 18 and 34 has changed so profoundly that
many social scientists now think of those years as a new life stage,
“transitional adulthood” – just as, a century ago, they recognized
adolescence as a life stage separating childhood from adulthood.

Art

Gente con mucho tiempo libre, episodio 1001

Monday, December 22nd, 2003

Concurso de decoraci

Google Undone

Monday, December 22nd, 2003

Back then Sergey could say “when users come to Google.com all they want to do is search. And that’s our product” and mean it.

Now his search engine is the equivalent of programmes on ITV, there solely to attract eyeballs for advertisers. They may not do banner ads, popups, interstitials or flashing multimedia monstrosities, but more and more of the page’s real estate is taken up with paid-for content, and the ads are getting more and more intrusive.

They have even extended their reach far from simple web search, with the Froogle shopping service and the recently announced book site. Both of these are commercial ventures that trade on the Google brand.

Golden days

In my opinion, Google today is far from the great search engine it was in those far-off days, yet I still use it.

Even knowing that it indexes only a small proportion of the web using a technique that too often gives precedence to pages that lack authority or coherence, that it is skewed by multiple blog links and can be manipulated by unscrupulous advertisers, doesn’t stop me typing search terms into my toolbar and feasting on the results.

Perhaps it is simply that Google has become the Coke of the web. Sweet, available everywhere, and the first choice of the consumer.

The fine wines and elegant cordials are still available, of course, but Coke outsells them all, just as Google outranks other, more refined, search tools.

Like that other dominant American brand, McDonald’s, you seem to know where you are with a Google, and for some people familiarity will always be important.

Google parece estar perdiendo el aura que tuvo un d

Theory

Sunday, December 21st, 2003

THEORY

I am what is around me.

Women understand this.

One is not duchess

A hundred yards from a carriage.

These, then are portraits:

A black vestibule;

A high bed sheltered by courtains.

These are merely instances.

Stevens, Wallace. “Theory”. The Collected Poems. NY: Vintage, 1990. pp.86-87.

Boston

Sunday, December 21st, 2003

Boston …

On Pattern Recognition

Sunday, December 21st, 2003

In the jagged cities of science fiction, there is a God — or at least a Wizard of Oz — and his name is Thomas Pynchon. ”Pynchon is a kind of mythic hero of mine,” William Gibson has proclaimed. Gibson, who must be tired of hearing himself identified as ”coiner of the term ‘cyberspace,’ ” has gone to worlds not yet reached under Commander Pynchon’s rule.

Critics of science fiction grouse that Gibson can’t get far while steering the same old postmodern spacecraft, and dismiss his inventiveness as mere bells and whistles. But some die-hard fans lament that he’s deserting the mother ship every time he tries something off the flight path of his first novel, ”Neuromancer” (1984). All of which puts Gibson in the unenviable position of being able to displease many of the people much of the time.

If his elegant, entrancing seventh novel offers an answer to his detractors, it could be roughly translated as: so sue me. ”Pattern Recognition” is almost nose-thumbingly conventional in design. Despite the requisite tech toys, it’s set squarely in the present. But then the dates of Gibson-action have been creeping steadily backward. Predicting the future, Gibson has always maintained, is mostly a matter of managing not to blink as you witness the present.

Aqu