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Slater and McGuire on (Taste) Sharing


Mike McGuire and Derek Slater have released an interesting Gartner/Berkman Center report entitled “Consumer Taste Sharing Is Driving the Online Music Business and Democratizing Culture” that analyzes the extent of peoples’ use of consumer-to-consumer recommendation tools such as playlists. Here’s their prediction:

By 2010, 25 percent of online music store transactions will be driven directly from consumer-to-consumer taste-sharing applications, such as playlist publishing and ranking tools built into online music stores or external sites with links to stores.

Check also Derek Slater’s playlist on this topic, and his comments here.

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