The hard push for mobile advertising
ø
According to the latest Wireless Week, mobile advertising spend is expected to grow from $1.5 billion in 2006 to $13.9 billion by 2011. Interestingly, the Interactive Advertising Bureau reports that Internet advertising revenues reached $12.5 billion in 2005. So it isn’t surprising to see a flux of middleman players in the mobile ad environment, such as Millennial Media, Hyperfactory and Third Screen Media.
Below are the expected global advertising dollars in the mobile space, taken from Wireless Week.
|
(In Millions)
|
2006
|
2007
|
2008
|
2009
|
2010
|
2011
|
|
General Mobile Ad Spending*
|
$1,432
|
$2,496
|
$4,316
|
$6,141
|
$9,006
|
$11,746
|
|
Mobile Multimedia Ad Spending**
|
$109
|
$215
|
$421
|
$749
|
$1,295
|
$2,116
|
|
Total
|
$1,541
|
$2,710
|
$4,736
|
$6,890
|
$10,300
|
$13,862
|
|
Note: numbers may not add up to total due to rounding
*includes spending on text message promotions and ad-supported voice minutes **includes spending on ad placements around mobile video content, mobile music, mobile TV and mobile social networks Source: eMarketer, 2007 |
||||||
