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Media ad quiz


While I process all the interesting conversations I’ve had recently on participatory media, here’s a quick quiz to put the ad market in perspective in this post-shopping frenzy season. Answers on New Year’s Day, or send me your best guess at pmiel at cyber dot law dot harvard dot edu and I’ll send you the answers early.


Without looking it up anywhere answer these questions:

1. In first 3 quarters of 2007, how much money was spent to buy advertising in all the following media combined: TV, radio, newspapers, magazines, the Internet, billboards and those annoying inserts in the Sunday paper?

A) $9.5 billion
B) $54 billion
C) $108 billion
D) $327 billion

2. For the same period (Jan-Sept 2007) match the media to the correct % of the total:
1) Magazines
2) Internet
3) Radio
4) Newspapers
5) TV*
6) Outdoor (billboards) + Inserts

*Including ads on broadcast, cable, spanish-language, and syndicated programming

A) 43%
B) 20%
C) 18%
D) 8%
E) 7%
F) 4%

3. Online advertising in the first three quarters of 2007 grew in comparison to the same period in 2006 by what percentage?

A) 10%
B) 17%
C) 50%
D) 150%

4. And now that you have all the data, match the actual numbers to the media:

1) Newspapers
2) Radio
3) Internet
4) Magazines

$ spent on advertising Jan-Sept 2007
A) $7.9 billion
B) $8.3 billion
C) $19.2 billion
D) $21.8 billion

Good Luck and Happy New Year!

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Quiz Answers

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