Ion’s blog

The new Hypertag system coming into play allows mobile phone and connected PDA users to instantly access a web page by pointing their phone and clicking at a ‘tag’ located on a billboard poster or street sign. The Hypertag Platform comprises Tags, which are wireless transponders. These can be attached to virtually any object or surface, such as an advertising panel. Small and battery powered, these devices can be embedded into objects and behind paper or clear plastic.

Any mobile phone user with an open-architecture handset and infra-red port or Bluetooth will be able to Hypertag-enable their mobile phone by downloading a small software application. The Hypertag server manages what content is linked to each Tag. Any Tag owner can easily control and update what web page a consumer gets on their phone when they click at the Tag. Tag usage can also be monitored. The system can be used to deliver wireless web content over mobile phone networks and through wireless LANs. Great stuff!