On innovation
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1. Prioritizing what to work on
I always start by not only visualizing a pain to solve, but I visualize the outcome if it is solved. And I ask myself: Is this something exciting that I’m willing to go after? Or not really? Because I don’t think offering solutions is enough. I think pain is a very important starting point, but I don’t think every pain is worth answering, or worth solving, and sometimes if you solve the pain, I’m not sure whether you’re creating a better place that you would like to be playing in or not.
- Health care executive
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