creating glossy-magazine-style Yellow Pages ads for lawyers, in a Comment that deserves to be
read in full. ( Ernie touted the “tasteful” ads earlier this month.) I’d like to highlight two issues:
Ross Fishman says: “[Y]ou comment skeptically that this will inevitably lead to”…
higher profits for some lawyers, without an increase in the quality of legal services”? Well, yes,
that’s our goal. We’re an ad agency, not Legal Aid; we can’t practice law or control the quality
of the legal services of our clients. Our specific goal is to generate significantly higher profits for
some lawyers — our clients — just as mega-ad agency Leo Burnett’s goal has long been to generate
more sales and higher profits for Pillsbury using the Dough Boy. Hey, it’s the American way.”
winter nears –
in the dog’s eyes
the wolf
Your Editor’s Reply: An ad agency may not have a special duty toward the legal client, but lawyers
certainly do. Consumers can readily tell whether Pillsbury biscuits are worth their premium price, and lose
little giving it a try. But, the average consumer of legal services cannot readily judge quality or price, which
is one reason why clients are given fiduciary protection. A lawyer’s using PR image-making (and faux empathy)
to create a platform for higher fees, unrelated to the quality of services, does not jibe with my concept of
fiduciary responsibility. Unlike the legal profession, Pillsbury has never claimed to put its customers’ interests first and has never sworn to do so.
Ross notes that Lawyers Weekly, despite its excellent work, may not always “get every single
fact correct,” but confirms that “Lorne [MacLean, the ad client in the story] had just spun off his divorce
practice from his partner.”
the wolf too
peeks out his hole…
autumn dusk
Your Editor’s Reply: This still leaves unanswered whether the LW USA article was correct in stating that
MacLean, who had so recently started his own firm, had “increased his firm’s already significant profits by
more than 200 percent” and did so “By simply changing the design of his Yellow Pages ad.” Whether
used by a lawyer or an ad agency, if the quote is misleading, it should not figure so prominently on Red
Jackal’s website.
in the dark
the trap snaps shut
silent dawn
p.s. My family name starts with “jackal,” but I’m not sure I’d want that scavenger-predator as
my logo or corporate identity. The image of the famous movie-character killer for hire doesn’t
inspire me, either. Guess I’ve gone soft with all this haiku around.
November 22, 2004
jackal sequel
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My, interesting thread. Wondering if you all hadn’t heard of the 1978 US Supreme Court case Bates v. State of Arizona Bar?
Comment by Steve Hausheer — January 14, 2005 @ 6:57 pm
My, interesting thread. Wondering if you all hadn’t heard of the 1978 US Supreme Court case Bates v. State of Arizona Bar?
Comment by Steve Hausheer — January 14, 2005 @ 6:57 pm
Very nice
Comment by Anelia — September 1, 2005 @ 9:04 pm
Very nice
Comment by Anelia — September 1, 2005 @ 9:04 pm
Rain Forest Picture
Comment by National Forest — September 2, 2005 @ 10:41 am
Rain Forest Picture
Comment by National Forest — September 2, 2005 @ 10:41 am
Cat Food
Comment by Cat Gift Lover — September 12, 2005 @ 7:07 am
Cat Food
Comment by Cat Gift Lover — September 12, 2005 @ 7:07 am
Hair Latest Style
Comment by Hair Style Trendy — September 15, 2005 @ 1:49 pm
Hair Latest Style
Comment by Hair Style Trendy — September 15, 2005 @ 1:49 pm
Chopper Bicycle
Comment by Bicycle Seat — September 17, 2005 @ 10:58 am
Chopper Bicycle
Comment by Bicycle Seat — September 17, 2005 @ 10:58 am
Face Make Up
Comment by Make Up Cases — September 26, 2005 @ 9:54 am
Face Make Up
Comment by Make Up Cases — September 26, 2005 @ 9:54 am
Bank Of America Online Banking
Comment by Well Fargo Bank Online Banking — September 26, 2005 @ 10:34 am
Bank Of America Online Banking
Comment by Well Fargo Bank Online Banking — September 26, 2005 @ 10:34 am
Self Defence Video
Comment by Pressure Point For Self — October 3, 2005 @ 11:17 am
Self Defence Video
Comment by Pressure Point For Self — October 3, 2005 @ 11:17 am