What we did

We met for the second time to focus on refining our ideas. After recapping what we had discussed in our first meeting we decided to focus on a singular idea to begin. We believe that by narrowing our focus and flushing out the details of one project will allow us to see what direction we want our final project to take. Additionally we began discussing the categories and kinds of questions we want to ask the focus groups.

What went well

This meeting was especially helpful in brainstorming potential directions for our project. We were able to discuss a lot of ideas, both new and ones we brought up previously. Through our conversation we discovered that we were both leaning away from a static project that would end with our final presentation, but rather liked the idea of a more dynamic final product that allowed people to continue to add to it, whether in the form of a blog, oral history or hashtag.

What was challenging

Our discussion about the various forms of media campaigns and other projects revealed that we are still very unsure about the direction of our final presentation. We are also unclear about how exactly to approach such a broad topic, such as 21st century girlhood. The angles we could take in addressing this issue are extremely varied, which is both exciting and overwhelming.

What’s up next

The next step we hope to take is to begin actually talking to girls. We think that these preliminary focus groups will allow us to begin to focus and refine our ideas and the ultimate form we want for our final project. Also we plan on choosing a single possible format and planning it out from beginning to end to see if it seems feasible for our final project.