For David Weinberger, a researcher at Harvard’s Berkman Klein Center, transparency about affiliate relationships may not be enough. “Transparency is good but not sufficient because the transparency is revealing that the news medium is in fact taking money from the subject of its journalism,” he says. “And perhaps most perniciously it gives large stores with the most generous affiliate relationships an advantage in the market.”

Source: Why so much coverage of Amazon Prime Day? The incentives, of course | Technology | The Guardian