Don’t feel too bad if you fell for it. There are perfectly legit reasons why you and lots of others have, according to one expert. There’s lack of tech savvy, a little laziness, and a bit of paranoia at play, says Rey Junco, a faculty associate at the Berkman Center for Internet and Society at Harvard. On top of that, everyone has a different level of “ego investment,” Junco said.

Source: Why people fall for the biggest hoax on Facebook – Oct. 1, 2015