Security experts, however, believe this could cause trouble. There are a lot of unanswered questions around these “always listening” devices that have yet to be answered, such as how they can use the data, who they can share it with, and whether or not they’re using the data for alternative purposes.”[The license agreements] have an extraordinarily wide latitude,” Bruce Schneier, a fellow at the Berkman Center for Internet and Society at Harvard Law, said to Business Insider. “And that’s a huge worry.”

Source: New Apple TV with Siri may be bad for privacy – Business Insider