“As Google has been developing its awareness and understanding of what people want, it’s been exploring the question of what it is about this group of people…[who] are aware of the world but not actively voicing their opinions or taking action. What can we do, and what can others in the civic ecosystem to do?” says Kate Krontiris, a fellow at Harvard’s Berkman Center for Internet and Society who worked on the project.

via The Interested Bystander Effect: Why Even People Who Care About The World Don’t Vote | Co.Exist | ideas + impact.