Dr. danah boyd: Media connects people to information and, when its interactive, to each other.  The key is to leverage media — and its connection-making processes — to reach people where theyre at and to help gel them to each other and to relevant information when theyre open to making those connections.  Peoples needs, attitudes, and mindset shift depending on where theyre at — lifestage, demographics, etc.  But the key is to not approach media — and especially not social media — as a one-size-fits-all process.

via Philanthropy NYU :: Interviews :: Dr. danah boyd: Social Media Engagement.