“Facebook has so much power online that they have the ability to buy something at a low price and then make it go high by directing traffic accordingly,” said Jonathan Zittrain, a professor at Harvard Law School and a co-founder of the Berkman Center for Internet and Society. “Sociologically, this is called the Matthew effect, where the rich get richer and the poor get poorer.” He notes that the term comes from a line in the Gospel of Matthew. In other words, Facebook can create its future.
via Disruptions: Facebook’s Real-Life ‘Spidey Sense’ – NYTimes.com.