Zittrain’s message: Internet meme creators and remixers can be a force for good, in that they “look for a pathos in the world and try to capture it,” thereby exposing absurd aspects of commercialization and mass media; but it is increasingly important that those who love memes understand and deal with “the ethical dimensions that can come from our happy generation of lulz” the made-up word that refers to the type of ironic humor many such memes embody.

via Could Technology Tame the Internet Meme? – Technology Review.