{"id":697,"date":"2006-09-02T02:04:11","date_gmt":"2006-09-02T06:04:11","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/yulelog\/2006\/09\/02\/remember-epic\/"},"modified":"2007-02-14T16:13:50","modified_gmt":"2007-02-14T20:13:50","slug":"remember-epic","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/yulelog\/2006\/09\/02\/remember-epic\/","title":{"rendered":"Remember &#8220;Epic&#8221;?"},"content":{"rendered":"<p>Some years ago, <a href=\"http:\/\/blog.deanland.com\/\">Dean Landsman<\/a> sent an email to <a href=\"http:\/\/www.rageboy.com\/index2.html\">Entropy Gradient Reversal<\/a> subscribers (a list I was actually deleted from a while back &#8212; I&#8217;ll have you know this takes some doing&#8230;), the gist of which had been to point us to an amazing flash movie called <a href=\"http:\/\/www.robinsloan.com\/epic\/\">Epic 2014<\/a> by Robin Sloan and Matt Thompson, with music by Aaron McLeran.  (If you are one of the terminally unhip people who <em>haven&#8217;t<\/em> seen this masterpiece, hie thee to the above link and click on through to watch the movie!)   (Note: there&#8217;s an updated <em>Epic 2015<\/em> version available on the above page, too.)<\/p>\n<p>Well, as I said, a couple of years have gone by the by since then, but in the past week, several <a href=\"http:\/\/www.technologyreview.com\/index.aspx\">MIT Technology Review<\/a> articles refocussed the &#8220;googlezon&#8221; vision in real time.  Consider, for example, this story, <a href=\"http:\/\/www.technologyreview.com\/read_article.aspx?id=17354&amp;ch=infotech\">Googling Your TV<\/a> (published 8\/24\/06):<\/p>\n<blockquote><p>Google probably already knows what search terms you use, what Web pages you&#8217;re viewing, and what you write about in your e-mail &#8212; after all, that&#8217;s how it serves up the text ads targeted to the Web content on your screen.<\/p>\n<p>Pretty soon, Google may also know what TV programs you watch &#8212; and could use that information to send you more advertising, leavened with information pertinent to a show.<\/p>\n<p>A system recently outlined by researchers at Google amounts to personalized TV without the fancy set-top equipment required by previous (and failed) attempts at interactive television. Their prototype software, detailed in a conference presentation in Europe last June, uses a computer&#8217;s built-in microphone to listen to the sounds in a room. It then filters each five-second snippet of sound to pick out audio from a TV, reduces the snippet to a digital &#8220;fingerprint,&#8221; searches an Internet server for a matching fingerprint from a pre-recorded show, and, if it finds a match, displays ads, chat rooms, or other information related to that snippet on the user&#8217;s computer.<\/p><\/blockquote>\n<p>Next we learn that google is partnering with eBay to &#8220;crack the services market,&#8221; as this article, <a href=\"http:\/\/www.technologyreview.com\/read_article.aspx?id=17377\">Need a nanny? Local plumber? Google, eBay try to crack services market with new deal<\/a> elaborates.  What is so bizzare is that the involvement of giants such as google and eBay might actually &#8220;help&#8221; locally owned small businesses, which begs the question, <em>What&#8217;s not to like?<\/em>  And that, dear friends, was exactly the sly point of <em>Epic 2014<\/em>&#8216;s allusive Orwellianism&#8230;<\/p>\n<blockquote><p>The deal could make it easier for local merchants to compete against &#8221;category killers&#8221; such as Home Depot Inc., Lowe&#8217;s Cos. and other dominant retailers. Eventually, eBay users could rank local merchants as part of its popular feedback system.<\/p>\n<p>&#8221;It may turn out that the small companies are more responsive than the big companies. They get great reviews and rise to the top,&#8221; said Roger L. Kay, president of research firm Endpoint Technologies Associates Inc. &#8221;For consumers and merchants, it&#8217;s unmitigated good.&#8221;<\/p><\/blockquote>\n<p>Well, you just have to watch <a href=\"http:\/\/www.robinsloan.com\/epic\/\">Epic 2014<\/a> to get a real and all-encompassing sense of what this sort of unreal yet all-encompassing technology could mean.<\/p>\n<p>Meanwhile, &#8220;Kill your TV&#8221; takes on a whole added meaning&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some years ago, Dean Landsman sent an email to Entropy Gradient Reversal subscribers (a list I was actually deleted from a while back &#8212; I&#8217;ll have you know this takes some doing&#8230;), the gist of which had been to point us to an amazing flash movie called Epic 2014 by Robin Sloan and Matt Thompson, [&hellip;]<\/p>\n","protected":false},"author":311,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[103,822],"tags":[],"class_list":["post-697","post","type-post","status-publish","format-standard","hentry","category-media","category-social_networking"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/yulelog\/wp-json\/wp\/v2\/posts\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/yulelog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/yulelog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/yulelog\/wp-json\/wp\/v2\/users\/311"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/yulelog\/wp-json\/wp\/v2\/comments?post=697"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/yulelog\/wp-json\/wp\/v2\/posts\/697\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/yulelog\/wp-json\/wp\/v2\/media?parent=697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/yulelog\/wp-json\/wp\/v2\/categories?post=697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/yulelog\/wp-json\/wp\/v2\/tags?post=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}