{"id":315,"date":"2003-08-18T03:05:10","date_gmt":"2003-08-18T07:05:10","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/vgondi\/2003\/08\/18\/news-based-marketing\/"},"modified":"2012-04-29T10:50:26","modified_gmt":"2012-04-29T14:50:26","slug":"news-based-marketing","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/vgondi\/2003\/08\/18\/news-based-marketing\/","title":{"rendered":"News based marketing:"},"content":{"rendered":"<p><a name='a424'><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cyber.law.harvard.edu\/blogs\/static\/vgondi\/Blackout.jpg\" width=\"208\" height=\"398\" align=\"right\">After the blackout, there were ads appearing on google for &#8220;<a href=\"http:\/\/www.google.com\/search?sourceid=navclient&amp;ie=UTF-8&amp;oe=UTF-8&amp;q=blackout\">blackout<\/a>&#8221; almost immediatly. <a href=\"http:\/\/www.google.com\/url?q=http:\/\/www.blackedout2003.com\/tees.html&amp;sa=l&amp;ai=A-p6By3GQ_EOo8gsthE7jYf8BifcrCo7kZfQ2zWPBMIAkOBAkwqQAFEAmWAA&amp;num=2\">TShirt business<\/a>, <a href=\"http:\/\/www.google.com\/url?q=http:\/\/www.Stop-Sign.com\/%3Fn%3Dgoogle_power&amp;sa=l&amp;ai=AjiuUy3GQ_EOo8gsthE7jYf8Bm3dtCIb3Wfw7-icLMQAkOBA0GOQAFMAmWAA&amp;num=4\">MSBlast virus<\/a>, <a href=\"http:\/\/www.google.com\/url?q=http:\/\/www.blackout-2003.info&amp;sa=l&amp;ai=A6kzSy3GQ_EOo8gsthE7jYf8BJH6_B0v1Qyz7-icLMUAkOBA0GOQAFQAmWAA&amp;num=5\">Battery lights<\/a>, <a href=\"http:\/\/www.google.com\/url?q=http:\/\/www.KnowledgePublications.com\/kp_blackout2003_ebook-1g.htm&amp;sa=l&amp;ai=A0f_dy3GQ_EOo8gsthE7jYf8BvbtoC8bqQeQ2zWPBMYAkOBA0GOQAFUAmWAA&amp;num=6\">real life stories site<\/a>&#8230; If you can link your business to any news story, you can get cheap click throughs immediatly on Google. Also, when searching for &#8220;Remote Procedure Call Shutdown&#8221;, a symptom for MSBlast during the initial stages of the attack gave a few ads for viruses when there were no relevent results. Googles crawl is pretty fast, but not fast enough to get results related to current news. Google ads are a gold mine for advertisers who can attract lots users looking for information at rockbottom prices. For ideas on what users are searching for, look at &#8220;In the News&#8221; feature at <a href=\"http:\/\/news.google.com\">Google news<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the blackout, there were ads appearing on google for &#8220;blackout&#8221; almost immediatly. TShirt business, MSBlast virus, Battery lights, real life stories site&#8230; If you can link your business to any news story, you can get cheap click throughs immediatly on Google. Also, when searching for &#8220;Remote Procedure Call Shutdown&#8221;, a symptom for MSBlast during [&hellip;]<\/p>\n","protected":false},"author":1172,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/users\/1172"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":2,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"predecessor-version":[{"id":891,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts\/315\/revisions\/891"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}