{"id":192,"date":"2003-06-19T18:21:38","date_gmt":"2003-06-19T22:21:38","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/vgondi\/2003\/06\/19\/technology-evangelism\/"},"modified":"2012-04-29T10:50:34","modified_gmt":"2012-04-29T14:50:34","slug":"technology-evangelism","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/vgondi\/2003\/06\/19\/technology-evangelism\/","title":{"rendered":"Technology Evangelism:"},"content":{"rendered":"<p><a name='a205'><\/a><\/p>\n<p>James Plamondon, a former employee at MSFT is writing a book on how MSFT won the platform wars it waged. <BR><I>The mission of Technical Evangelism at Microsoft is: <BR>To accelerate the creation of a critical mass of leveraged support for a platform until it gains unstoppable momentum.<\/I> <BR><I>&#8220;Evangelism is War&#8221;<\/I> The web brought us into a common battle ground where everyone knows where the technology is moving to. <BR><I>&#8220;No one likes being thought of as a pawn in someone else&#x2019;s struggle &#8221; &#8220;Sacrificing the allegiance of our pawns tomorrow for victory today, is an ultimately doomed strategy. Support of pawns is often an unconscious act. The only viable long-term strategy is to align our interests with those of our pawns, so that after every battle our cadre of loyal pawns grows larger.&#8221; <BR>&#8220;Microsoft&#x2019;s thorough understanding of the centrality of software developers in winning platform battles was, for many years, its greatest advantage.&#8221;<\/I> <BR><\/p>\n<p><a href='http:\/\/www.plamondon.net\/james\/02_plamondon.htm'>Technology Evangelism: &#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Plamondon, a former employee at MSFT is writing a book on how MSFT won the platform wars it waged. The mission of Technical Evangelism at Microsoft is: To accelerate the creation of a critical mass of leveraged support for a platform until it gains unstoppable momentum. &#8220;Evangelism is War&#8221; The web brought us into [&hellip;]<\/p>\n","protected":false},"author":1172,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-192","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts\/192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/users\/1172"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/comments?post=192"}],"version-history":[{"count":2,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts\/192\/revisions"}],"predecessor-version":[{"id":1002,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts\/192\/revisions\/1002"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/media?parent=192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/categories?post=192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/tags?post=192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}