{"id":168,"date":"2003-06-19T17:04:17","date_gmt":"2003-06-19T21:04:17","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/vgondi\/2003\/06\/19\/prominence-interpretation-theory-in-we"},"modified":"2012-04-29T10:50:35","modified_gmt":"2012-04-29T14:50:35","slug":"prominence-interpretation-theory-in-website-credibility-pdf","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/vgondi\/2003\/06\/19\/prominence-interpretation-theory-in-website-credibility-pdf\/","title":{"rendered":"Prominence-Interpretation Theory in Website Credibility (pdf):"},"content":{"rendered":"<p><a name='a181'><\/a><\/p>\n<p>&#8220;<I>When people evaluate website credibility, they do two things repeatedly. First, users notice some element (&#8220;prominence&#8221;), such as the website&#8217;s visual design. Next, users make a judgment about what they&#8217;ve noticed (&#8220;interpretation&#8221;). People repeat these two steps for different website elements to reach an overall credibility assessment. <BR>Prominence X Interpretation = Credibility Impact<\/I> <BR><\/p>\n<p><a href='http:\/\/credibility.stanford.edu\/pdf\/PITheory.pdf'>Prominence-Interpretation Theory in Website Credibility (pdf): &#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;When people evaluate website credibility, they do two things repeatedly. First, users notice some element (&#8220;prominence&#8221;), such as the website&#8217;s visual design. Next, users make a judgment about what they&#8217;ve noticed (&#8220;interpretation&#8221;). People repeat these two steps for different website elements to reach an overall credibility assessment. Prominence X Interpretation = Credibility Impact Prominence-Interpretation Theory [&hellip;]<\/p>\n","protected":false},"author":1172,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/users\/1172"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":2,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":1026,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/posts\/168\/revisions\/1026"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/vgondi\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}