{"id":508,"date":"2004-11-24T10:11:47","date_gmt":"2004-11-24T14:11:47","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/snarl\/2004\/11\/24\/its-all-in-the-advertising\/"},"modified":"2004-11-24T10:11:47","modified_gmt":"2004-11-24T14:11:47","slug":"its-all-in-the-advertising","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/snarl\/2004\/11\/24\/its-all-in-the-advertising\/","title":{"rendered":"It&#8217;s All in the Advertising"},"content":{"rendered":"<p><a name='a1257'><\/a><\/p>\n<p><P>Do you recall a few years ago when there was a television commercial (I believe for automobile tires)&nbsp;that used adorable little babies to sell the product. In fact, in the actual commercial, the voice-over even pointed out that statistics showed that using adorable distractions can help sell a product.<\/P><br \/>\n<P>This morning I was walking through North Station and the Salvation Army had it&#8217;s annual bell-ringing display at the entrance. But this year, the volunteer doing the bell ringing actually had a little mascot with him. Standing on a folding chair beside the display was an adorable little pug (dog) wearing a little red winter coat with white fake-fur around the collar. The dog looked thrilled to be surrounded by so many people and was effectively garnering the attention the Salvation Army needs.<\/P><br \/>\n<P>Now THAT&#8217;s how to get people to donate money! But while they&#8217;re at it, they should try to attract an even greater demographic of people (some people are afraid of dogs). They should have a bikini clad blonde woman there, too. And perhaps a boxer-briefed and shirtless man. Hey, people could even make their donations by sliding their bills into the man and woman&#8217;s&nbsp;bikinis!!!!<\/P><br \/>\n<P>I&#8217;m just saying&#8230;.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you recall a few years ago when there was a television commercial (I believe for automobile tires)&nbsp;that used adorable little babies to sell the product. In fact, in the actual commercial, the voice-over even pointed out that statistics showed that using adorable distractions can help sell a product. This morning I was walking through [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-508","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/snarl\/wp-json\/wp\/v2\/posts\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/snarl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/snarl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/snarl\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/snarl\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/snarl\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/snarl\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/snarl\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/snarl\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}