{"id":103,"date":"2021-06-02T23:03:14","date_gmt":"2021-06-02T23:03:14","guid":{"rendered":"https:\/\/blogs.harvard.edu\/seyer\/?p=103"},"modified":"2021-10-12T17:31:16","modified_gmt":"2021-10-12T17:31:16","slug":"fundraising-example-a-lavish-wall-calendar","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/seyer\/2021\/06\/02\/fundraising-example-a-lavish-wall-calendar\/","title":{"rendered":"Fundraising Example\u2014A Lavish Wall Calendar"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-95\" src=\"http:\/\/blogs.harvard.edu\/seyer\/files\/2021\/08\/2021_gwm_calendar_1000.jpg\" alt=\"\" width=\"1000\" height=\"556\" srcset=\"https:\/\/archive.blogs.harvard.edu\/seyer\/files\/2021\/08\/2021_gwm_calendar_1000.jpg 1000w, https:\/\/archive.blogs.harvard.edu\/seyer\/files\/2021\/08\/2021_gwm_calendar_1000-300x167.jpg 300w, https:\/\/archive.blogs.harvard.edu\/seyer\/files\/2021\/08\/2021_gwm_calendar_1000-768x427.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Sometimes there&#8217;s no replacement for a nice gift in the mail! As 2021 approached, I gathered my finest photography and created a special wall calendar that was mailed to thousands of households across the United States. The results were impressive: not only did we increase our active donor base by 13 percent, but the mailing resulted in 2,950 gifts totaling $266,718\u2014all of which can now be applied to the museum\u2019s restoration efforts. An average gift amount of $90.41 shows that the item motivated especially generous support.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes there&#8217;s no replacement for a nice gift in the mail! As 2021 approached, I gathered my finest photography and created a special wall calendar that was mailed to thousands of households across the United States. The results were impressive: not only did we increase our active donor base by 13 percent, but the mailing [&hellip;]<\/p>\n","protected":false},"author":9991,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50316,308857],"tags":[],"class_list":["post-103","post","type-post","status-publish","format-standard","hentry","category-nonprofits","category-print-collateral"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/users\/9991"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":6,"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":116,"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/posts\/103\/revisions\/116"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/seyer\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}