{"id":144,"date":"2009-07-20T13:21:05","date_gmt":"2009-07-20T17:21:05","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/scotthartley\/?p=144"},"modified":"2009-07-20T13:21:05","modified_gmt":"2009-07-20T17:21:05","slug":"strategy","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/2009\/07\/20\/strategy\/","title":{"rendered":"Internet Search for Strategic Management"},"content":{"rendered":"<p>Last week, Car Czar Steven Rattner announced that would step down from his post at the helm of the Big 3 automakers.\u00a0 As tax-payers and law makers scrutinize the use of Federal bailout money, managers might learn from Internet search analytics as a potential leading indicator of regional interest. For managers of the Big 3 and beyond, online tools may guide them in streamlining brand and inventory according to online regional interest, make and model user search query preferences. As outlined on the Harvard Internet &amp; Democracy blog, &#8220;<a href=\"http:\/\/blogs.law.harvard.edu\/idblog\/2009\/07\/17\/big3\/\" target=\"_blank\">Big 3 on the Information Superhighway<\/a>,&#8221; managers may yet become as reliant on the Information Superhighway as they have on Eisenhower&#8217;s Interstate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Car Czar Steven Rattner announced that would step down from his post at the helm of the Big 3 automakers.\u00a0 As tax-payers and law makers scrutinize the use of Federal bailout money, managers might learn from Internet search analytics as a potential leading indicator of regional interest. For managers of the Big 3 [&hellip;]<\/p>\n","protected":false},"author":2121,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[6587,6161,574,1422],"class_list":["post-144","post","type-post","status-publish","format-standard","hentry","category-technology","tag-big-3","tag-google-trends","tag-management","tag-strategy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/users\/2121"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":3,"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"predecessor-version":[{"id":147,"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/posts\/144\/revisions\/147"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/scotthartley\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}