Dec
12
Article Summary: “Marketing Malpractice” by Christensen et al
December 12, 2008 | Comments Off on Article Summary: “Marketing Malpractice” by Christensen et al
This is a summary I have written for the article “Marketing Malpractice”, originally as part of my Harvard Innovation and Business Transformation class assignment. Marketing professionals should understand how their clients live their lives and create relevant products that solve their problems and meet their needs. Customers buy products for a reason, they often have […]
Dec
2
Article Summary: “Just in time strategy” by Bryan
December 2, 2008 | Comments Off on Article Summary: “Just in time strategy” by Bryan
This is a summary I have written for Bryan’s article “Just in time strategy”, originally as part of my Harvard Innovation and Business Transformation class assignment. Corporate strategy can be viewed as a portfolio of initiatives. Companies can earn high returns relative to the risk taken by adopting the “portfolio of initiatives” approach, and only […]
Nov
18
Article Summary: “Constructing the first customer reference to support the growth of a start-up software technology company” by Ruokolainen Jari
November 18, 2008 | Comments Off on Article Summary: “Constructing the first customer reference to support the growth of a start-up software technology company” by Ruokolainen Jari
This is a summary I have written for Ruokolainen Jari’s article “Constructing the first customer reference to support the growth of a start-up software technology company”, originally as part of my Harvard Innovation and Business Transformation class assignment. Customer references can help a new business build credibility, trustworthiness and reputation, especially for new companies and […]
Nov
14
Book Summary: “Blue Ocean Strategy” by Renee Mauborgne
November 14, 2008 | Comments Off on Book Summary: “Blue Ocean Strategy” by Renee Mauborgne
Blue Ocean Strategy is a groundbreaking book on opening up uncontested markets. This is a book summary I have written originally as part of the assignment for my Harvard innovation and entrepreneurship class. Blue ocean strategy is a value innovation strategic move that opens up new uncontested market, creates new demand, makes the competition irrelevant […]
Nov
7
Article Summary: “Discipline of Innovation” by Drucker
November 7, 2008 | Comments Off on Article Summary: “Discipline of Innovation” by Drucker
This is a summary I have written for Drucker’s article “Discipline of Innovation”, originally as part of my Harvard Business Transformation class assignment. Leaders need to ensure that the scarce resources such as money and people are the put where they do the most good. Undiagnosed problems may hinder performance and it is the leader’s […]
Oct
3
Article Summary: “How to Kill Creativity” by Amabile
October 3, 2008 | Comments Off on Article Summary: “How to Kill Creativity” by Amabile
This is a summary I have written for Amabile’s article “How to Kill Creativity”, originally as part of my Harvard Business Transformation class assignment. The pursuit of control, productivity and efficiency in a corporate environment can kill productivity. Creativity has three parts: expertise, the ability to think flexibly, and motivation. Extrinsic motivators are not very […]
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