{"id":4086,"date":"2016-12-08T10:41:27","date_gmt":"2016-12-08T15:41:27","guid":{"rendered":"http:\/\/blogs.harvard.edu\/preserving\/?p=4086"},"modified":"2016-12-08T10:41:27","modified_gmt":"2016-12-08T15:41:27","slug":"winter-in-new-england","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/preserving\/2016\/12\/08\/winter-in-new-england\/","title":{"rendered":"Winter in New England"},"content":{"rendered":"

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Invigorated by the crisp, bracing air, you skate, ski, snowshoe, toboggan, sleigh ride, tramp – whatever your fancy may dictate.\u00a0<\/em><\/strong><\/p>\n

The 1920s is considered the dawn of\u00a0winter sports tourism, driven in-part, or at least\u00a0complemented\u00a0by\u00a0the first\u00a0Winter Olympics in 1924. The Boston & Maine Railroad identified a new commercial opportunity and led the charge for the development of winter tourism in New England. B&M advertising in magazines and newspapers would highlight destinations like\u00a0Lake Winnipesaukee and the White Mountains, seacoast resorts, and\u00a0New England\u2019s historic places. Their\u00a0campaign would try to capture, or to some extent\u00a0even invent, an\u00a0alluring and romantic\u00a0New England winter landscape.\u00a0In 1929, the first organized ski school in the United States was established in New Hampshire. It was one of the earliest resorts to promote winter vacationing and ushered in ski-mania\u00a0in America.<\/p>\n

By the 1930s and 1940s, railroads across America would offer “snow trains”, catered to the blossoming winter sport business. Some of the railroads invested in building resorts\u00a0along their route, provided instructors and coaches, and offered on-board outfitting shops to further encourage vacationers. While the targeted audience was sporting types, particularly skiers, the railroads also catered to non-sporting types who might want to relax at a resort or delve into healthy spa activities.<\/p>\n

In this early publication, the B&M declares:<\/p>\n

Winter days mean wonderful air; air that is\u00a0a better tonic than is champagne; air that means vigor and strength and\u00a0an appetite, stimulated\u00a0by simple pleasures, for\u00a0healthy, simple food.\u00a0And when the day is\u00a0over there is no luxury\u00a0greater than sitting before\u00a0an open fire and\u00a0munching popcorn and\u00a0apples.<\/em><\/p>\n

Moreover, in the enjoyment of Winter pleasures there is no limit of age or sex. The little people are perfectly sate on the specially constructed equipment provided for them. Both men and women find the outdoor activities attractive and beneficial. In short, New England in Winter has come into its own as a great health resort. The present is always a good time to consider your plans for the coming season. <\/em><\/p>\n

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Description:<\/dt>\n
Winter in New England : Where to Go & Where to Stay : Winter Season 1923-1924 \/ Issued by Passenger Traffic Department. Boston : Boston and Maine Railroad, [1923].<\/span><\/dd>\n
Persistent Link:<\/dt>\n
http:\/\/nrs.harvard.edu\/urn-3:FHCL:27129065<\/a><\/dd>\n
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Repository:<\/dt>\n
Widener Library<\/dd>\n
Institution:<\/dt>\n
Harvard University<\/dd>\n<\/dl>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Invigorated by the crisp, bracing air, you skate, ski, snowshoe, toboggan, sleigh ride, tramp – whatever your fancy may dictate.\u00a0 The 1920s is considered the dawn of\u00a0winter sports tourism, driven in-part, or at least\u00a0complemented\u00a0by\u00a0the first\u00a0Winter Olympics in 1924. The Boston & Maine Railroad identified a new commercial opportunity and led the charge for the development […]<\/p>\n","protected":false},"author":2559,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4086","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/posts\/4086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/users\/2559"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/comments?post=4086"}],"version-history":[{"count":17,"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/posts\/4086\/revisions"}],"predecessor-version":[{"id":4203,"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/posts\/4086\/revisions\/4203"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/media?parent=4086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/categories?post=4086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/preserving\/wp-json\/wp\/v2\/tags?post=4086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}