{"id":75,"date":"2006-01-26T12:12:10","date_gmt":"2006-01-26T17:12:10","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/politicshiv\/2006\/01\/26\/red-bono-led-effort-to-create-new"},"modified":"2006-11-28T19:31:12","modified_gmt":"2006-11-29T00:31:12","slug":"red-bono-led-effort-to-create-new-stream-of-revenue-to-fight-aids","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/2006\/01\/26\/red-bono-led-effort-to-create-new-stream-of-revenue-to-fight-aids\/","title":{"rendered":"RED: Bono-led effort to create new stream of revenue to fight AIDS"},"content":{"rendered":"<p><a name=\"a150\"><\/a>  Holding a loft a red American Express card, Bono <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2006\/01\/\/26\/AR2006012600530.html\">unveiled<\/a> a pretty innovative idea at Davos, a series of RED-themed products from different companies with proceeds going to the Global Fund.<\/p>\n<div style=\"margin-left: 40px\">U2 frontman Bono unveiled a new push to fight HIV and AIDS in Africa, announcing a partnership with several companies Thursday to sell products under a brand called &#8220;Red,&#8221; with the proceeds going toward anti-AIDS programs.<\/p>\n<p>Red&#8221; includes red-theme products from American Express, Converse, Gap and Giorgio Armani.<\/p>\n<p>The venture will include an American Express card, shoes, T-shirts and sunglasses and is meant to be a long-term fund-raiser for the group, fund executive director Richard Feachem said.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Holding a loft a red American Express card, Bono unveiled a pretty innovative idea at Davos, a series of RED-themed products from different companies with proceeds going to the Global Fund. U2 frontman Bono unveiled a new push to fight HIV and AIDS in Africa, announcing a partnership with several companies Thursday to sell products [&hellip;]<\/p>\n","protected":false},"author":710,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1107],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","hentry","category-politics-and-policy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/wp-json\/wp\/v2\/users\/710"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":0,"href":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/politicshiv\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}