{"id":52,"date":"2022-12-20T15:39:29","date_gmt":"2022-12-20T20:39:29","guid":{"rendered":"https:\/\/blogs.harvard.edu\/oldtimeradio\/?p=52"},"modified":"2022-12-20T15:39:29","modified_gmt":"2022-12-20T20:39:29","slug":"one-million-bottles-of-burgermeister-on-the-wall","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/52\/one-million-bottles-of-burgermeister-on-the-wall\/","title":{"rendered":"One Million Bottles of Burgermeister on the Wall"},"content":{"rendered":"<p>When Henry E. Picard took over as general manager of San Francisco Brewing in 1944, sales were dropping on all 14 of the company&#8217;s beers.<\/p>\n<p>Picard suspended production of all the beers except Burgermeister and hit the radio with $50,000 in advertising ($540,000 in today&#8217;s dollars) to make a unified push for that brand. A <a href=\"https:\/\/winnetoba.com\/news\/32\/burgermeister-beer-radio-jingle\">new Burgermeister jingle<\/a> was written:<\/p>\n<blockquote><p>Burgermeister, Burgermeister<br \/>\nIt&#8217;s so light and golden clear,<br \/>\nBurgermeister, Burgermeister<br \/>\nIt&#8217;s a truly fine pale beer<\/p><\/blockquote>\n<p>Within a decade sales were up to one million barrels a year. The company changed its name to Burgermeister Brewing in 1956 and was sold to Schlitz in 1961.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Henry E. Picard took over as general manager of San Francisco Brewing in 1944, sales were dropping on all 14 of the company&#8217;s beers. Picard suspended production of all the beers except Burgermeister and hit the radio with $50,000 &hellip; <a href=\"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/52\/one-million-bottles-of-burgermeister-on-the-wall\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9693,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-52","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/posts\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/users\/9693"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/posts\/52\/revisions\/53"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/oldtimeradio\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}