{"id":198,"date":"2018-09-30T20:26:15","date_gmt":"2018-09-30T20:26:15","guid":{"rendered":"http:\/\/blogs.harvard.edu\/nudge\/?p=198"},"modified":"2018-09-30T21:13:58","modified_gmt":"2018-09-30T21:13:58","slug":"choice-architecture","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/nudge\/2018\/09\/30\/choice-architecture\/","title":{"rendered":"Nudge Behavior Using Choice Architecture"},"content":{"rendered":"

Every set of choices is framed in a context that has an impact on the chooser. This environment, known as the \u201cchoice architecture,\u201d may implicitly lead your constituents toward one choice over another. Introducing a nudge will modify the choice architecture, replacing pre-existing nudges. <\/span><\/b><\/span><\/p>\n

\"choice<\/p>\n

Below are several types of nudges that may impact choice selection. Each is an opportunity to create your own nudge experiment!<\/span><\/b><\/span><\/p>\n

Default Rules<\/b> – Provide a set of choices with one \u201cgood\u201d choice automatically selected. This will require less work for indifferent choosers, and fewer people will fail to make a choice altogether. When using default rules, it should still be easy to opt-out, or opt for a different choice.<\/span><\/span><\/p>\n

Active Choice<\/b> – Provide a set of choices and require people to choose one before proceeding. This may be useful when a default choice is not optimal for most users.<\/span><\/span><\/p>\n

Simplification<\/b> – Reduce the complexity of choices to increase the likelihood of an informed and rational decision. This could come in the form of a more succinct \u00a0description of the question, more clearly labeled options, or fewer options to choose from.<\/span><\/span><\/p>\n

Increase Ease<\/b> – Remove barriers or reduce the perceived consequences of making a choice. This could come in the form of reduced cost, reduced risk, closer proximity, or shorter commitment.<\/span><\/span><\/p>\n

Disclosure of Costs<\/b> – Provide information on the monetary, social, or environmental costs associated with each choice. This may act as a deterrent for some choices where costs are not obvious. Choosers tend to bias decisions based on the information most recently available or easiest to recall. <\/span><\/span><\/p>\n

Disclosure of Past Choices<\/b> – When possible, use personalization to remind the chooser of their prior selection(s). This is another way to simplify the choice selection.<\/span><\/span><\/p>\n

Use of Social Norms<\/b> – Provide information about the behavior or opinions of others. Try noting the most frequently selected choice, the most highly recommended choice, or information from larger demographic surveys.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Every set of choices is framed in a context that has an impact on the chooser. This environment, known as the \u201cchoice architecture,\u201d may implicitly lead your constituents toward one choice over another. Introducing a nudge will modify the choice …<\/p>\n

Nudge Behavior Using Choice Architecture<\/span> Read More »<\/a><\/p>\n","protected":false},"author":9567,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[217936,236038],"tags":[],"class_list":["post-198","post","type-post","status-publish","format-standard","hentry","category-behavioral-terms","category-examples-of-nudges"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/posts\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/users\/9567"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/comments?post=198"}],"version-history":[{"count":6,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/posts\/198\/revisions"}],"predecessor-version":[{"id":213,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/posts\/198\/revisions\/213"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/media?parent=198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/categories?post=198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/nudge\/wp-json\/wp\/v2\/tags?post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}